Upon your first submission to Apple’s iTunes Store, the approval time in epublishing your app may take anywhere between
5-10 business days, or longer,
depending on Apple’s app approval queue. Updates to existing apps in the iTunes Store may take between
3-7 business days
to be approved and pushed live. First submissions and app updates in Google’s Play Store are live within
It is strongly suggested you comply with the guidelines for submitting to both app stores as failure to do so will result in your app being rejected and the approval process beginning again once re-submitted.