The Ultimate Digital Publishing Glossary

eBook design over orange background,vector illustration

eBook design over orange background,vector illustration

After our first digital publishing glossary post, we were inundated with requests for additions on the list. So, after extensive research completed by our team, we can now present to you the aptly titled, Realview’s Ultimate Digital Publishing Glossary for your perusal.

In our glossary you will find clear definitions for both common and commonly misunderstood terms used within the digital publishing industry. This list will be updated continuously as this ever-evolving industry produces new digital publishing technology to digest.

We always like to hear what you think, so feel free to leave us a comment, especially if you would like to see any other terms covered in our glossary which may have been left out. 


The Ultimate Digital Publishing Glossary


  • Above the fold – The section of a web page that is visible (on either desktop or mobile) without needing to scroll down.
  • Accessibility – Features of a program that enables it to be used by people with a disability.
  • Adaptive design – Digital design that has been optimised for viewing across multiple different displays, devices, or platforms. (see also responsive design)
  • Adobe Acrobat – A family of application software developed by Adobe to create, edit, and view PDF documents. The software allows for the transferal of PDF files between computers without the loss of in quality when viewed digitally or in print.
  • Ad Server – An online service that stores, manages, serves, and tracks display ads for websites and apps. AdSense – An online advertising placement service run by Google that allows website publishers to serve targeted display ads on their site to earn revenue.
  • AdSense – An online advertising placement service run by Google that allows website publishers to serve targeted display ads on their site to earn revenue.
  • Ad space – The sections on a webpage or digital publication that are specifically allocated for advertising. One of the factors determining the price of advertising is the ad space in which is it placed.
  • Advertiser buttons – CTA buttons that are added to an article or ad that allow readers to connect with an advertiser’s business, such as CALL NOW, GET DIRECTIONS, BOOK NOW, or VISIT WEBSITE.
  • Advertorial – a print or online advertisement that is deliberately styled as editorial or journalistic to appear objective, but is actually sponsored to promote a product or service.
  • AdWords – An online PPC advertising service that allows businesses to bid on certain keywords to allow their clickable display ads to appear in the search results.
  • Aggregated content – The automated collection of content from different online sources based off a common keyword or topic, typically for reuse or sale. Examples of aggregated content include, search engine results, RSS feeds, and Google News. (see also curated content; syndicated content)
  • Alias – An unwanted effect that occurs with digital images when a picture quality degrades, often resulting in jagged, staircase-like distortions around lines and edges in the image.
  • ALT text (alternative text) – A text description that is attributed to an image on a webpage that allows users to determine the contents of the image. Including alt text for website images is crucial for meeting web accessibility standards.
  • Amazon – An internet-based retailer that started as an online bookstore, but has since expanded out to sell other products, includinzg CDs, DVDs, software, games, e-books, and recently even apps.
  • Analytics­ – The information resulting from the systematic examination of raw data or statistics. Common website analytics services include Google Analytics and Omniture.
  • Anchor text – The text that is clickable in a hyperlink.
  • Android – The open source mobile operating system developed by Google which powers a wide range of smart devices. Android is the main competitor to Apple’s iOS software.
  • Animation – The process of creating the illusion of movement by displaying a sequence of images (or “frames”) in rapid succession.
  • Annotation – Metadata in the form of an explanatory note added to a diagram, text, or other data.
  • Anti-alias – A software technique for smoothing out rough, jagged edges in images caused by aliasing. Methods of anti-aliasing include altering pixel intensities to create the appearance of a smooth transition between colour and lines.
  • API (application program interface) – A set of protocols and functions which can be used when creating an application that needs to access data from a different system.
  • APK (Android application package) – The package file format used by the Android OS to distribute and install mobile applications.
  • App – A small piece of native software that is designed to perform a particular task (e.g. read a newspaper or magazine) that is downloaded onto a mobile device. Apps are developed for each operating system, such as iOS, Android, and Windows.
  • Apple Developer account – Apple Inc’s developer platform, an online resource required for software developers who are looking to create and submit applications for apple devices. (see also iTunes Connect)
  • Article popup – A HTML window that pops up on a user’s screen when a news article heading in a digital publication is clicked. The window will display a plain text version of the article’s content instead of the standard page image, making it easier and more user-friendly to read and print large bodies of text.
  • Artifact – An unintended alteration in digital data (sound, image) which can arise due to a limitation in the hardware or software, eg. static in audio.


  • Banding – The inaccurate presentation or formation of stripes of colour ins tead of a gradient in digital images or displays with lower PPIs.
  • Banner Ad – A long, rectangular image-based display ad that appears on a website and is often delivered by an ad server. Banner ads are one of the most common forms of display advertising.
  • Barn Door – Two pages that expand out from a double page spread.
  • Blog – A list of journal entries posted on a web page.


  • Caching – The temporary storage of recently accessed information that has not changed so that it can be quickly retrieved at a later time. The information can include HTML, images, files, and other digital content, and it is stored on a local server or hard drive to allow for efficient response times. 
  • Callout (readmore) – An area on your webpage or publication where the reader mouses over or clicks, prompting a popup box to emerge containing HTML content. A callout is often used within a digital publication as a means of supplying the reader with additional digital-only content so that it does not need to be displayed on the PDF page.
  • Cloud – A network of remote servers hosted on the Internet that work together to store, process and manage data in place of local servers.
  • CMS (content management system) – A program used by a group of people that is designed to manage the content of a website or online resource, such as photos, text, videos, etc. It allows for operations such as publishing, editing, deleting and managing these resources.
  • CMYK – A colour model used when printing in colour and consisting of 4 colour channels: Cyan, Magenta, Yellow, Black. Unlike RGB colours, CMYK colours are subtractive meaning that the more colour that you add the darker it gets.
  • CNAME record (canonical name record) – A record that can be added into a web server’s DNS manager and is used to indicate that a specified canonical name is an alias for another domain’s canonical name.
  • Colour model – A mathematical model for describing colours by means of a vector of numbers. (see also CMYK and RGB)
  • Content marketing – A marketing process for creating and sharing high value content with the aim of attracting and engaging a target audience while also promoting the brand. A marketing strategy often considered the opposite of traditional advertising.
  • Cookies – Small text files generated by a website and stored by your internet browser. Cookies are often used by websites to remember user-entered information.
  • Cover link – A dynamic, hyperlinked cover image of your publication generated through HTML and can be embedded on a website or in an email template. 
  • CPM (cost per 1000) – A common method of pricing web advertisements, CPM refers to the amount an advertisement is charged per 1000 impressions made on one webpage. For example, if the publisher of a website charges $3 CPM, then the advertiser will need to pay $3 per 1000 impressions made.
  • Cropbox – A set of digital margins used in Adobe Acrobat to identify the region in a PDF to which the page content needs to be cropped.
  • Cross-platform refers to applications, formats, or devices that work on different platforms, such as desktop computers, smartphones, and tablets.
  • CSS (Cascading Style Sheet) – A text file containing formatting and layout rules for HTML elements on a webpage. 
  • CTA (call-to-action) – An image or phrase that prompts visitors on your site or digital publication to respond in a certain way, eg “call now” “download ebook”, “visit site to book” etc.


  • DFP (DoubleClick For Publishers) – A free online ad management software as a service developed by Google that helps publishers sell, schedule, deliver, and measure all of their digital ad inventory.
  • Desktop publishing – The process of using a computer and specific types of software to combine text and graphical elements to create documents which are intended for print or web.
  • Device (electronic) – An instrument made from electronic components that is programmed for a particular purpose. Common examples of electronic devices in use today are desktop computers, smartphones, tablets, laptops, phablets, etc.
  • Digital replica – an online publication, such as a magazine or newspaper, delivered electronically and is formatted the same as the print version.
  • Display advertising – A form of online advertising that conveys a commercial message using text, graphics, audio, and video. Is different to a classified advertisement.
  • Document orientation – The way a sheet of paper is oriented on the screen. There are two orientations: landscape and portrait. A page is landscape if it is oriented horizontally, with a longer width than height. A page is portrait if it is oriented vertically, with a longer height than width.
  • Dot reports – A graphical report indicating the total quantity and location of clicks made on a website or digital publication page.
  • Downloads – Files that have been transmitted over the internet from a remote server onto a user’s computer.
  • DPI (dots per inch) – A unit of measurement for determining the resolution of a printed image. The amount of printer ‘dots’ that can be placed within the span of one inch of paper. The higher the DPI—the sharper the image resolution. (see also PPI)
  • DPS (double page spread) – Two facing pages in a publication or document which are treated as one.


  • E-book – A digital replica of a printed book which can be read on a smart device or an e-reader. E-books come in a variety of file types, the most common being ePub, pdf, and mobi. (see also e-Reader)
  • EDM (email direct marketing) – Electronic marketing material delivered to people via email who are subscribed to a mailing list.
  • Embedded font – Saving a font file within a PDF to ensure that it displays correctly on computers that do not have that font file already saved.
  • Enhanced flipbook – A digital publication which has had its content enhanced through the use of interactive elements, such as hyperlinks, image galleries, videos, etc.
  • Enterprise subscription – Subscription models which allow users to anonymously access a secure publication as long as they meet the conditions of entry. Typical enterprise subscription models will validate access against an IP address or range, or against a referrer URL. HTTPS webpages are not supported under the referrer subscription model. (see also validation)
  • ePub (electronic publication) – An open file standard for eBooks which can be operated across a wide range of different e-Readers.
  • e-Reader – A handheld, electronic, mobile device used for storing and reading e-books and other digital documents.
  • Evergreen content – Content that remains relevant and never goes out of date.
  • eWay – A global online payment gateway facility, allowing businesses to process secure credit card payments through their website or manually. (see also merchant account)


  • Facebook app – Third party applications that use Facebook’s platform and functionality. Can request access to user’s Facebook data (e.g. friends list, name, email) and can request permission to post on behalf of the user.
  • Facebook Instant Articles – a mobile publishing format that allows publishers to distribute their interactive articles to the Facebook app that displays and loads fast.
  • Flash – A rich interactive multimedia presentation containing images, videos, sounds and animations created with the Adobe Flash authoring software that is embedded into websites. Requires a browser extension. Has declined in popularity since Apple did not include Flash support on the iPad.
  • Flipbook – A responsive digital replica of a traditional print publication which can be viewed across all browsers and devices.
  • Folio – (digital) The electronic naming or numbering of pages in an issue. Can differ from the physical page number and include symbols, such as FC (front cover) and IFC (inside front cover).
  • Font face – A CSS rule that allows webpage designers to use online fonts to display text on webpages instead of depending on the limited number of fonts that users have installed on their computers.
  • Font family – A set of one or more fonts with the same typeface that have different design characteristics. Common examples are Times New Roman (roman, bold), Times New Roman Medium (roman, bold), Times New Roman Semi Bold (roman, bold), etc.
  • FTP (file transfer protocol) – An application protocol for the transmission of files across the internet.


  • Gatefold pages – An oversized page within an issue that can fold out from the centre. Although this is primarily a structural design feature of a print publication, it can be digitally reproduced online.
  • Geo-targeting – The internet marketing practice of delivering custom content (or advertising) to users based on their geographical location.
  • GIF (Graphics interchange format) – A lossless image format suitable for simple graphics and line drawings consisting of a small number of distinct colours. Can also contain a set of frames for displaying animations on webpages.
  • Google Play Developer Account– An all-in-one web application created by Google Inc. which allows developers to create and manage apps submitted to the Google Play app store.
  • Google Tag Manager – A free online tool developed by Google allowing marketers and publishers to easily add and manage their website tracking tags.
  • GUI (graphical user interface) – An interface containing graphical elements, such as buttons, icons and menus, which users can interact with in order to perform tasks on a webpage or software program.


  • HEX code (hexadecimal) – A base-16 number system using the digits 0-9 and the letters A-F organised into 3 pairs. Often used to describe RGB colour values.
  • Hotspot – A region of a publication that, when clicked or moused over, will perform an action.
  • HTML5 – The fifth and current revision of the HTML standard of the World Wide Web. It is the markup language used to describe the content and structure of webpages on the Internet.
  • HTTP/HTTPS – HyperText Transfer Protocol (Secure) – Application protocol for the transmission of data (typically webpages) on the World Wide Web.
  • Hyperlink – A link contained within hypertext (e.g. on a webpage) that, when clicked on, will redirect to another section or webpage.


  • iFrame – A webpage that is embedded within another webpage.
  • Image (jpeg, png, etc) – A digital representation of a picture consisting of a grid of pixels.
  • Image format – Standardised means of transmitting or storing digital image files. Common examples include JPEG, GIF, JPEG2000, PNG, TIFF.
  • Image gallery – An interactive feature which allows you to display and scroll through a collection of images within a publication.
  • In-app purchase – An option to purchase additional content, subscriptions, and services within a downloaded app.
  • InDesign – Desktop publishing application software developed by Adobe and used by designers to create documents or publications. (see also Adobe Acrobat)
  • Infographic – A visual representation of data or information, typically used to simplify complex subjects and transform them into engaging experiences.
  • Inline CSS – CSS that is embedded directly on HTML elements.
  • Integration – The process of integrating one or more services together such that they can communicate between each other and function as a whole. (see also API)
  • Interactivity – Multimedia elements such as hyperlinks, image galleries, videos, Google Map popups, callouts, polls, and social media feeds, which can be used to enhance an otherwise static publication.
  • Interstitial advertising – Brief pop up or full-screen advertisements that display between two content pages.
  • iOS – The mobile operating system developed by Apple for exclusive use on its iPhone, iPad, and iOS devices.
  • IP address (internet protocol address) – A unique set of numerical digits used to identify computers or devices connected to the internet. Can be static (IP remains the same) or dynamic (IP updates each time the ISP customer logs onto their device).
  • IP range ­– an array of IP addresses. Typically denotes devices within a specific geographical area.
  • iPad – A touchscreen handheld tablet created and distributed by Apple Inc, running their iOS mobile operating system.
  • iCloud – Apple’s free suite or apps and services that allows users to store and synchronise typical data files (music, photos, contacts, bookmarks, etc) on the internet instead of locally, on a computer. A common and effective means of securely backing up files remotely.
  • Issue – A version or edition of a publication. For example, the 12 January edition of The New Yorker.
  • iTunes – Software created by Apple Inc that is used to download, play, and store digital media. It is also used as device management software, allowing users to sync the content on their desktop computer with their Apple device.
  • iTunes Connect Account – A suite of web applications that allows Apple developers to create and manage content which is submitted to the App, iTunes, or iBooks stores.
  • iWatch – A family of smart watches launched by Apple Inc in 2015 that function as wearable computing devices.


  • Java – A versatile, object-oriented, programming language commonly used for creating web applications.
  • Javascript – Scripting language understood by web browsers that is used to add additional interactive features to a webpage.
  • JPEG – An compressed image file format, often used for photographs or when a high resolution and colour spectrum is to be preserved.
  • JPEG2000 (JP2) – An image file format which was intended to supersede the JPEG standard by allowing a higher quality compressed image at a lower file size. 
  • jQuery – An open-source JavaScript library that Web Developers can use to simplify the processes involved when scripting websites. 


  • Kindle – A dominant line of handheld e-reader devices developed by Amazon and running the Android operating system, and can be used to download, store, and read e-books.


  • Landing page – A webpage, often associated with collecting user information before offering free content, which acts as a precursor to a website (or online publication).
  • Lazy loading (dynamic function loading) – A design concept in which the loading of an object is delayed until the point it is needed. Lazy loading is meant to speed up a program’s loading time.


  • Media – Common mediums of mass communication, eg newspapers, television, internet, etc.
  • Membership site – A site (or section on a site) that has content available only to members when they login.
  • Merchant account (internet) – A particular type of bank account which allows business to receive payments (online) via debit or credit cards. (see also eWay)
  • Metadata – Data embedded within a webpage that is used to provide a summary of the content of the webpage. This information is often read by web crawlers to categorise a webpage in the search results. (see also SEO)
  • Mobile device – A small handheld computing device, generally with a touchscreen display, that can connect to the internet.
  • Mobile-first – Designing an online experience with mobile as the primary focus, and then expanding out to include other platform considerations.
  • Mobile-friendly – Describing a website that has been optimized to be easy to use on a mobile device, especially a small screen device such as a smartphone.
  • Mouseover – When your cursor hovers over a predefined area of a webpage or digital publication page that triggers an event to occur, eg. A hyperlink to display or an image to pop up.
  • MP4 – A container file format for the storage of digital video and audio. Often confused with MPEG4, an algorithm for the compression of digital audio and video.
  • Multimedia – The combination of multiple types of media (image, video, sound, text, etc). (see also interactivity)
  • Multi-publication – A group of digital publications which have a centralised user database.
  • Multi-publication app – An app which houses more than one publication. May also have a centralised user database.


  • Native advertising – A form of online paid advertising that matches the form and function of the user experience in which it is placed. (see also advertorial)
  • Newsfeed – A continuous transmission of data online consisting of news updates.
  • Newsstand – A built in application for iOS smart devices. Its purpose is to house and organise publication apps like newspapers and magazines, and is integrated with the Newsstand section of the iTunes App Store. Apps that have been submitted to Newsstand will be automatically housed in the Newsstand app once downloaded, and cannot be relocated onto the device’s home screen.
  • Near field communication (NFC) – A short-range connectivity standard for wireless data transmissions between devices, most common with mobile.


  • Offline viewing – Digital content that can be accessed or viewed while being disconnected from the internet. A common example of offline viewing occurs with apps that allow the user to download software and content for operation offline.
  • Overlay – When creating or editing interactive elements, the overlay is the specified area on a webpage that determines where an active hotspot will be.


  • Payment gateway – An online commerce application provider that authorizes real time transactions for online retailers and businesses. (see also eWay)
  • PDF (portable document format) – An open standard file format invented by Adobe Systems for the storage and distribution of digital documents. Unlike a printed document, a PDF document can also contain interactive elements such as clickable links, buttons, videos, and editable forms for filling in data. (see also Adobe Acrobat)
  • Permission-based marketing (opt-in/opt out) – An approach to promoting products or services which requires the prospect to give consent prior to receiving communications. individuals.
    Personalization – Dynamically customizing an online experience to better meet the unique needs of each user.
  • Photoshop – Image editing and manipulation software developed by Adobe that can be run on Windows and OS X operating systems.
  • Pinch Zoom – A touch input gesture used to zoom in and out of a publication or webpage on a tablet or smartphone.
  • Plain text – Text consisting of numbers, letters and spaces, which is not tagged, formatted or written in code. Common plain text editors include NotePad and WordPad.
  • Platform – An underlying computer system on which application programs can run.
  • Plug-in – a software extension that allows for additional features or functionality.
  • PNG – A raster graphics file format for compressing image files without losing any data.
  • PPI (pixels per inch) – A unit of measurement for determining the resolution of a digital image or video displayed on a screen. The amount of pixel ‘dots’ that can be placed within the span of one inch of screen. The higher the PPI—the sharper the image resolution. (see also DPI)
  • Publication – A book, magazine, journal, newspaper, or any other work of published matter, usually intended for distribution.
  • Publishing portal – Software as a service and a content management system which allows users to collaboratively publish, edit, delete, and manage their publications through a centralised interface.
  • Publishing software – Programs which can be downloaded and installed on a computer which allows the user to create print and digital publications, for example: the Adobe design suite. Unlike a digital publishing SAAS, publishing software requires the user process, convert, index, and host digital publications yourself.
  • Push notification – Simple messages, often automated, sent from an application’s servers to the computing device that the app has been installed on. Can be used to notify a user when new content, such as an issue, is available for download.


  • QR code (quick response code) – a black and white square barcode that can be scanned by QR scanners and mobile devices, and will typically contain information such as a URL.


  • Raster – Referring to graphics which consist of a grid of pixels, called a bitmap. Raster images often have a large file size so are compressed into different file types, eg. JPEG, GIF.
  • Reflowable content – Content that will automatically adapt to the screen size of a browser window or device by wrapping the text and graphical elements onto the next line.
  • Retina display – A term coined by Apple to describe any display with a resolution of over 300dpi. With retina displays, most humans cannot detect individual pixels from a ruler width away, creating a smoother appearance on screen.
  • Registration – The act of supplying personal demographic and contact details in order to be added to a mailing list or to receive content or register interest. (see also subscription)
  • Responsive design – A web and application software development approach that makes use of flexible design elements so that it will scale depending on the screen display that it is viewed on. Allows for a smooth viewing transition across multiple different devices. (see also adaptive design)
  • RGB (red green blue) – A colour model used when identifying colours displayed on a TV or computer monitor, and consists of 3 channels: red, green, and blue. Unlike CMYK colours, RGB colours are additive, meaning that the more colour that you add the lighter it gets. When the highest intensity for all channels is reached the resulting will be white, and conversely the lowest intensity will result in black.
  • Rich text – Text which has been tagged to indicate information about formatting such as text size, colour, font, or margins. Word processors such as Microsoft Word or Adobe InCopy allow you to edit rich text.
  • RSS (Really Simple Syndication) – A standard for the syndication of frequently updated online content, such as news articles, to users of the Internet.


  • SAAS (software as a service) – A software delivery model in which software is hosted centrally and licenced to subscribers, as opposed to requiring software to be installed on a computer or device.
  • Screen reader – A software application that helps people with visual disabilities to use their computer, by reading out loud the content that appears on the screen. (see also accessibility)
  • SEI (search engine indexing) – The process of a search engine collecting, storing, and correlating data about keywords and websites in order to optimise the search results. (see also SEO)
  • Section 508 – A United States federal law mandating that all federal agencies make their electronic or information technologies accessible to people with disabilities.
  • Secure publication – A publication which has been locked down so that only specific users can access it. A publication can be made secure through the use of password protection, as well as other methods of enterprise subscription. (see also validation)
  • SEM (search engine marketing) – Internet marketing that works to boost a website’s visibility in a search engine’s results through the process of SEO campaigns and advertising.
  • SEO (search engine optimisation) – The process of optimising a website in such a way as to improve its rank in search engine listings. (see also SEI)
  • Skeuomorphism – A design concept which mimics real world equivalents eg. the online simulation of turning a physical page into a magazine.
  • Smartphone – A mobile phone which operates with similar functionality to a computer, usually having a touchscreen, access to the internet, and the ability to have download and operate apps.
  • SMM (social media marketing) – A marketing method that uses social networking sites as a tool to boost product visibility.
  • SMS (short message service) – a service for sending short text messages to mobile devices.
  • SMS Keywords – Words or codes consisting of letters or numbers that can be sent to a specified mobile number or shortcode to receive an automated SMS response. Often used as an SMS Marketing strategy.
  • SMS Marketing – a permission-based marketing technique that allows brands to send promotional messages or material to customers via a text message.
  • Social media – Internet applications and tools allowing people to share information via social networking.
  • Social networking (site) – A designated website that provides channels for users to share information and interact with peers online. Common examples include Facebook, Myspace, LinkedIn, and Twitter.
  • Social sharing – The process of sharing content from a website to a social media feed.
  • Splash screen (launch/loading screen) – An image or animation which displays on the screen while content is loading.
  • Sprite map – A method of combining various smaller images into a larger image and selecting which image to show at a particular point on the screen. A viewer’s sprite map can be customised with a client’s corporate branding.
  • Subscription – An agreement to receive access to content, typically a publication, in exchange for advanced payment. Digital publications which use the subscription feature are required to be secure.


  • Tag Audit – A comprehensive evaluation of the tracking tags used on a website to ensure data accuracy.
  • Target market – A particular demographic of individuals at which a product or service is aimed.
  • TIFF (tagged image file format) – A hi quality file format popular in print and digital publishing used for storing raster images without needing them to be compressed.
  • Timed subscription – A subscription model that allows users access to digital content for only a specific amount of time, and is typically used as a teaser to let potential subscribers experience the publication before they decide to purchase it. Access will expire once their time runs out.
  • Token – A packet of data that can be passed between systems, which contains mutual information. Can be used to allow user to login without supplying username and password information.
  • Touch screen – A responsive display device that allows users to interact with the computer by touching the screen.
  • Transparencies – A layer property within image editing or document creation programs, like Adobe Photoshop or InDesign. When a layer contains transparencies it can overlay other layers to create a merged image.


  • UDID (unique device identifier) – A 40-character alphanumeric code assigned to Apple devices.
  • URL (uniform resource locator) – Also referred to as a “web address”, a URL is a generic term that specifies the unique address of a website or file located on the World Wide Web.
  • UX design (user experience design) – an approach to designing a product or system that considers the needs of the user to deliver a great experience.


  • Validation – The process of checking user information to ensure it is correct.
  • a method of describing a publication as a series of text, lines and images rather than as a series of dots (as an image). See also raster.
  • Video – A sequence of digital images (called “frames”) that are displayed onscreen at a particular speed to create the illusion of a moving picture. Videos typically contain additional audio and subtitles and is contained within a single file. Common video file formats used today include: MP4, MOV, AVI, FLV, and MKV.
  • Viewer­ – An online publication’s graphical user interface, consisting of navigational and functionality tools.
  • Vimeo – A paid video hosting website, similar to YouTube, where individuals and corporations can upload, share, and store video files for public or private viewing.
  • Voucher Code – An alphanumerical code usually printed onto voucher cards which are distributed to users so that they can unlock secure online content.


  • W3C (world wide web consortium) – An international community consisting of member organisations, staff, and the public, which establishes and regulates web standards.
  • WCAG (web content accessibility guidelines) – A standardised collection of guidelines produced by W3C which defines how to make a website more accessible for people with disabilities.
  • Web application – A software application that is run in a web browser, such as mail clients, online stores, social media platforms, or interactive digital publications.
  • Web safe colors – A non-standardized collection consisting of 216 colours that were supported by most browsers and operating systems when screen displays were limited to displaying only 256 colors. With the advancements in modern computer displays it is no longer necessary to adhere to the websafe color palette.
  • White space (negative space) – In webpage layout and design, white space refers to the portion of the screen left blank.
  • Widget – A small, self-contained, modular component that can be embedded within a webpage in order to build a more complex application composed of smaller reusable parts. For example, a Twitter widget can embedded in a digital publication to create a dynamic social media feed.
  • Wifi – A technology that allows devices to wirelessly connect to the internet or other devices.
  • WordPress – A free, open-source, blog publishing application and content management system.
  • WordPress Plugin – A piece of software that can be added to a WordPress website to extend the functionality or add new features to the site.
  • WYSIWYG (What you see is what you get) – an application that allows developers to view the final product instead of the HTML while a document or interface is being edited. Some common examples of WYSIWYG editors include Microsoft Word and Dreamweaver.


  • XML (extensible markup language) – A standardised markup language that is used for encoding web documents in a format which can be read between applications.  


  • YouTube – The largest free online video hosting website, where video files can be uploaded, shared, and stored by individuals or corporations for public or private viewing.


  • Zero page – When viewed on a screen, the zero page is the area on the left hand side of the front cover for a portrait-sized issue.

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