When creating an app for any publication there are several questions to consider for your publication’s specific needs. When you’re dealing with apps marketed toward children those questions become even more numerous because there is more to consider about your target audience — as well as your target audiences’ parents who will ultimately be making the decision about whether or not to invest in your app.
There are three main questions to ask yourself that will help determine the best choice for your publication and your investment in the app.
1. Age range — How old is the child you’re looking to market towards?
As with any product creation, it’s important to know as much as you can about your target audience before you begin thinking about what your product will look like. This is especially important with kids — children of different ages can be farther along or further behind developmentally than one another, so a younger child might have difficulty engaging with a particular app interaction that an older child might not. Make sure you know the age range that you’re targeting and whether or not they’ll be able to handle the interactions you have in mind.
2. Interactivity — What kinds of interactions does it require? (Affects whether you need a custom app or not)
Certain app interactions are easier to program than others. If you only want the simplest interactions to get your publication out there in the hands of users, then you won’t have to invest as much as you would if you needed more complex interactions. If you do want those tougher interactions, however, you’ll probably need a custom app build, which will require a larger investment to achieve.
3. Cost — How often is your publication distributed?
The amount of times that any particular publication is distributed in a year can greatly affect both the cost of each issue and the return you get on that investment. This is also true when channeling that publication through an app: if your publication is distributed once every week, you’re more likely to get readers downloading using your app on a more frequent basis; you might then choose to invest more money into building your app from the outset, because you’ll have a much more consistent base of users than you might if your publication only distributes once a year.
Once you have these questions answered, you can more easily determine the right digital publishing company to best suit your needs. You can make a more sound decision about your financial investment by having a better idea of your potential ROI.
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