1 December 2016, Sydney, Australia. Leading mobile tech provider Realview, announces today a world-first JV, Radiaca. The venture will commercialise a range of emerging mobile technologies that will catapult the print sector into a new era of innovation and growth at a time of significant disruption.
A 2016 study by IBISWorld found that the printing industry has declined over the past five years, with consumers increasingly seeking solutions through online platforms. In collaboration with Printer Magazines Group (PMG), Radiaca will help positively grow the print sector by tapping into new revenue streams and new ways of consuming print media.
The aim of Radica is to commercialise emerging technologies for printers, with Realview’s very own Partica platform being one of the technologies leading the way in the venture’s suite of solutions. Partica is a cutting-edge mobile tech platform that reformats print publications into a mobile-friendly format.
“To keep up with a rapidly changing industry, printers need to rethink how their brand is perceived in the marketplace and embrace new technologies that will provide a value add to customers while generating new revenue streams,” said Realview CEO, Richard Lindley.
“Radiaca combines existing technologies and processes to open up new business opportunities for printers. It delivers a personalised digital experience directly to the consumer through their mobile, providing content such as magazines, annual reports, brochures, guides and catalogues. This is the way of the future,” said Mr Lindley.
“We recognise that print is here to stay and a vital piece of marketing communication. To keep pace with how the market consumes information, digital and mobile solutions are critical. Radiaca aims to bring all the three verticals together to provide a seamless solution,” said Radiaca co-founder and CEO of PMG, Shankar Vishwanath.
This announcement comes at a time when Realview are carving out a cutting-edge reputation as leaders and disruptors in the mobile tech space. Last month, Realview were listed in EContent’s top 100 global digital influencers list for their innovative mobile tech solutions. In 2017, the company have their sights set upon expansion into New Zealand and South-East Asia. ~ENDs
About Realview (realviewdigital.com): Founded in 1999, Realview is a mobile tech provider headquartered in Sydney, with global reach into North America, New Zealand and South-East Asia. With a 17-year proven track record of designing and delivering seamless and innovative digital platforms, Realview are the trusted partner for high-profile publications The New Yorker and National Geographic, as well as leading companies NewsCorp, Virgin, EY, Flight Centre and Sydney Film Festival, among many others. They are keeping ahead of the curve with their latest cutting-edge mobile tech platform, Partica.
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