The Power of Immersion in Digital Publications
In this post, we established that knowledge of your readership is key to creating an immersive digital reading experience, as we featured Mequoda’s 2014 Digital Magazine Reader Habits. It provided us key research findings on digital magazine readers’ profile, behavior and preferences.
Today, we follow through with an infographic from Digital Storytelling Lab, which encapsulates Frank Rose‘s article entitled “The Power of Immersive Media”. The piece explains the science behind immersive reading experience, why it triggers responses such as impulse buying, and why it’s more effective at changing people’s opinion than traditional messages.
The combination of new age editorial content and digital platforms continuously shape the profile of today’s digital magazine readers, creating a world of individuals looking to explore their own reading journey, a new reality, a culture of immersion and personalisation at scale. And there’s no other way to engage them, in this age of multiple screens, but to give them an immersive experience as they consume content.
The trickiest part of creating an immersive digital publication is making your content, features and interactive elements sticky. Your readers need to be totally transfixed or else they’ll engage elsewhere. But with this post serving as your crib notes, we hope we help and inspire you to rethink your portfolio and that you’ll be well on your way to creating an effective and immersive reader experience!
View this infograohic from Digital Storytelling Lab, here.
Digital magazine is completely different from reading print media, giving readers an enhanced online content experience. This shake-up has already reached publishers’ doors. And it’s high time for you to learn more about the new opportunities brought in by the proliferation of mobile and tablet devices. You don’t have to crawl your way alone, Realview can help!
Let’s have a no-obligation sit down or, keep reading to learn how to improve digital magazine readers’ engagement through our interactivity guide!