How To Place Your Small Newspaper In Big Digital Territory
There are three ways we know that allow community newspapers to create a digital presence that helps them expand their reach, gain new loyal subscribers and increase their advertising revenue throughout the year.
They are:
- Highlight Community News
- Enhance Specific Geographic Regions
- Repurpose Special Sections
To learn more about how these three key points work with real case study examples, please feel free to listen to our webinar recording, Increasing Your Annual Revenue With Your Digital Edition here: http://fccdl.in/IkYsp82uO. It’s 27 minutes long, with three powerful case studies included.
However, I have a bigger question for community newspapers entering the digital space: what is it you would like to know that could help you create the kind of digital presence you are looking to create in the digital space? What are the challenges you face for your specific scenarios? What does your business need to accomplish in the digital space, right here and now?
I’m genuinely curious about this, as I have found the many small newspapers who have expressed a variety of issues, including lack of budget for what they want to lack of staff resources to put their plan into action. I have a feeling the problems are large, spiraling out of control, to the point of leaving you paralyzed and limited to repurposing content to your website, leaving all other suggestions of digital options as far back on the back burner as possible.
I may be wrong, but as of now I fear I may be right. I just don’t know exactly why.
That said, I’d like to begin a dialogue about this, with your insight, as a way to understand how I can help you facilitate answers that make sense, not leave you hanging in a virtual conundrum. So please feel free to leave a comment below. I look forward to becoming more enlightened and more empowered to help.
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