THE BIG ISSUE
June 3, 2013
THE BIG ISSUE magazine goes digital
The Big Issue, the magazine sold on the streets by homeless and disadvantaged people, will be available in a digital version from Friday, June 7.
Customers will be able to buy online access to the magazine exclusively from The Big Issue vendors in the form of a digital access card that will be sold alongside the regular print copies.
The Big Issue CEO Steven Persson said the digital edition would not replace the magazine, but simply give people a choice in how they read it.
“We recognise that an increasing number of people now prefer to read magazines online,” Mr Persson said. “By offering a digital version, we hope to meet the needs of customers and reach out to new audiences to help increase sales for vendors.”
The Big Issue in Australia will be among the first street papers in the world to offer a digital edition, with the UK’s The Big Issue in the North launching an online edition last October.
Digital company Realview Digital provided the software to convert the magazine into an online format. “We have been extremely fortunate to receive pro bono support from Realview Digital, making this project possible,” Mr Persson said.
The digital edition has the same content as the fortnightly print edition and works on computers, tablets and smart phones. Customers buy a printed card, which is the size of a business card, from vendors and enter their unique access code into a dedicated website. Each digital card costs $6 – the same as the print copy – with vendors keeping $3 from every sale.
The Big Issue was launched in Australia in 1996 to create job opportunities for people experiencing issues such as homelessness, long-term unemployment and disability. Eight million copies of the magazine have since been sold, putting more than $16 million into the pockets of vendors.
The digital edition will be launched around the country on June 7. A sample version is available at http://digital.thebigissue.org.au
Sydney Film Festival
March 27, 2013
Sydney Film Festival launches free online publication to celebrate 60th anniversary year
This groundbreaking initiative is a world-first, designed as a digital-only publication with thousands of pages of content and images, creating something so large it could never have been printed.
“This new digital archive is not only a comprehensive anthology of Sydney Film Festival and the Australian film industry, but it is also a celebration of Sydney and NSW as the nation’s hub of film and creative industries,” said Minister for the Arts, George Souris.
To finance the new technology needed for the project, City of Sydney bestowed Sydney Film Festival with a special history grant through their History Publication Sponsorship Program. The online publication is relevant to the ongoing research and recording of the City of Sydney as a city of villages and as a global city. “The City of Sydney is pleased to support this wonderful archive which shows how significant the festival’s impact has been to the evolution of the city’s cultural life over the past 60 years” said Lord Mayor of Sydney, Clover Moore.
This ‘living archive’ was made possible through SFF’s partnership with digital pioneers Realview. “We are extremely excited and honoured to have been involved in Sydney Film Festival 1954 to Now: A Living Archive” said Realview Digital CEO, Richard Lindley. “It really pushes the boundaries and showcases just what is possible in this exciting new media. Packed full of stories, videos, images and audio, beautifully laid out and accessible from desktops, laptops and tablets alike, it is sure to be a favourite destination for the film enthusiast now and into the future.”
“This free digital archive provides a thorough historical overview of the festival, which has challenged, delighted and entertained Sydneysiders for six decades,” said SFF’s Festival Director Nashen Moodley. “Within its pages you will find a multi-layered, multi-dimensional chronicle of Sydney Film Festival – its past, present and future, seen from many perspectives and told with many voices. It is an amazing resource full of multimedia, interviews and analysis of the history of the festival, its relationship to the local and international film industries, its position in cinema history and its role in the development of local art, culture and entertainment.”
Sydney Film Festival 1954 to Now: A Living Archive features;
- 37 essays or over 35,000 words of original writing, interviews and research about the festival from cultural commentators and film writers such as David Marr, Dr Gregory Dolgopolov, Garry Maddox, Eddie Cockrell and Sandy George as well as former SFF directors David Stratton, Paul Byrnes, Gayle Lake, Lynden Barber, Clare Stewart and the festival’s first director David Donaldson
- Over 10,000 words of memories and stories from festival goers
- Searchable list of all 8580 films that have ever screened at the festival
- Over 1000 archived photos
- Over 450 pages of material (channeled through 86 key pages)
- Over 50 archived videos including award-winning short films, news clips and trailers
- All 59 complete program guides and previous retrospective publications (25 years and 40 years), adding up to over 3000 more pages of material
- Is free and available to stream live online
- Is readable on all tablets and computers
- Features a range of downloadable material such as essays, programs and catalogues
- Hosts a range of multimedia including film footage, audio, and over 1000 archival images
- Can be easily shared via over 300 social media platforms including Facebook, Twitter, Pinterest, Blogger and Tumblr
- Has an ISBN number, allowing it to be catalogued and accessed through library collections
- Is a living, breathing record designed to grow as Sydney Film Festival does
- Is open to audience contribution through the ‘Join the Discussion’ page
- Can be viewed at http://online.sffarchive.org.au
November 20, 2012
Realview releases revolutionary new Facebook App for digital publications
The new Facebook Application from Realview allows online publishers to convert Facebook friends into real paying subscribers by capturing reader demographics (including email addresses) for future direct email marketing campaigns.
“Many online publishers have good Facebook followings. For example, one of our online publishers has over 12 million Facebook likes, but only around 4 million subscribers. The Realview Facebook App allows these online publishers to actively court Facebook friends and capture their information including email addresses. In this example, they can effectively reach an additional 8 million warm leads (Facebook Friends) for potential conversion to paying customers.” said Richard Lindley, CEO Realview Digital.
The Realview Facebook App makes online publications instantly available on all platforms including desktop, laptop, iPad and Android devices making it easy for Facebook readers to read and share issues, articles and pages with friends from any viewer at anytime. This gives online publishers even more opportunity to capture reader demographic information for active marketing purposes in an increasingly mobile environment.
Once a publication is made available to readers through the Realview Digital publishing platform, the publication is also delivered as a Facebook App. The App allows readers to like, comment, click and share the publication, thus capturing the readers’ name, email address, birth date and gender for future marketing purposes. When a reader clicks on a link for share or comment, they are presented with a permissions page for acceptance before reading the publication or article. On acceptance, they receive an email from the publisher offering an opt-in to the publisher’s mailing list. Both steps are necessary for compliance with spam and privacy laws when collecting demographic information for marketing communications. These emails also contain an opt-out option for readers not wishing to receive further emails.
“The Realview Facebook App is revolutionary in its capacity to bridge the great divide between fun and functionality in social media and make Facebook a hugely powerful business marketing tool for online publishers. They can prompt friend communication by posting interesting articles on their Facebook pages which link directly to their Facebook App. This can accelerate the sharing process, encouraging readers to comment on individual pages and stories. In doing so, publishers capture Facebook reader information to potentially turn likes into paying subscribers.” said Lindley.
The Facebook App is being released in two instalments, with the current release intended for non-subscription publications and a follow up version being released early in 2013 for subscription based publications. The second instalment will also contain a timed subscription option which allows a reader to view secure content for a limited time only. Realview Digital is an industry leader in delivering fast, global, multi-platform online publishing solutions. Visit realviewdigital.com for more information on the Realview Digital Publishing Platform or contact Realview on (+612) 9299 1788 or firstname.lastname@example.org. For all media enquiries, please contact Cherilyn Wyner (+612) 9299 1788.
THE IRISH INDEPENDENT
October 18, 2012
Irish Independent Launches Digital Magazine in Conjunction with Print
THE IRISH INDEPENDENT will next month become the first newspaper in Europe to publish a digital magazine in conjunction with a printed product. As media partner to ‘The Gathering’ – the global event organised to encourage visits to Ireland in 2013 – the ‘Irish Independent’ will publish the ‘iMagazine’ on Saturday, November 24. In an exciting collaboration between the world of print and digital, the product will be available free for PCs, iPhones, iPads and Android devices – on the same day a 32-page souvenir magazine is published with the newspaper. The interactive version will be between 60 and 80 digital pages, mirroring the print version but featuring a host of extra content such as video, audio and picture galleries, links to Twitter, Facebook and other social media. Independent News and Media trialled the technology last month when it published an eight-page magazine on the successful 2012 Allianz Business to Arts awards. A 24-page digital version – jam-packed with extra content was made available on the same day. November’s official ‘Gathering’ magazine will include features on how to organise agathering for next year, a focus on those already involved around the country as well as interviews with those backing the event such as RTE’s Kathryn Thomas. The ‘Irish Independent’ will publish the product using technology developed by Realview Digital in Australia and licensed in Ireland through Mediainc. It allows publishers to include extra interactive content such as pictures, video interviews with the subjects of different articles and audio clips in which writers can explainmore of the background to different stories. Realview Digital says it developed the ‘iMagazine’ technology for publications “to combine the richness of print media with the dynamic interactivity of the web”. The technology gives publishers the ability to make print products and complimentary digital offerings more engaging than ever before.
September 19, 2012
Realview launch dynamic new online presence
Realview Technologies this week launched their new website realviewdigital.com which highlights their range of interactive digital publishing services within a variety of industries. The exciting new website cements Realview’s position as a leader and true innovator in the interactive digital publishing space. The new user-friendly website utilises brilliant graphics, clarity of design, and aspects of the Realview engine to interactively deliver relevant information and a dynamic online experience to clients and prospects. The online environment highlights the depth of digital publishing options available from Realview’s product suite to enable simple, fast and incredible online publishing outcomes for companies throughout the world. “We’ve invested heavily in research and technology to position Realview as industry leaders in the Online Publishing space. Our new website needed to reflect our market leading position, show off our advanced technology which is backed by extensive research in the interactive digital publishing space, while also highlighting our true global reach with customers not only in Australia, but throughout the world utilising the Realview engine to take their publications into the online sphere. This new site delivers a huge amount of information to customers and users of Realview digital publications, while integrating components of our technology to make it interesting and fun to browse,” said Richard Lindley, CEO Realview Technologies. Realview Technology are globally recognised for their “publish once and view anywhere” online publishing platform which enables instant viewing of online publications across multiple environments including Desktops, iPads, Tablets and Android devices. Their unique suite of digital publishing software enables online magazines to easily incorporate a number of exciting interactive media such as call-out boxes, embedded video, hyperlinks and photo galleries. With social media functionality also available, magazine readers can easily connect to Facebook, Twitter and RSS feeds while Realview’s custom designed Facebook application (instant app) takes Facebook and social media marketing to new levels of engagement and usability. For corporates, the Realview digital publishing platform gives brochures and catalogues new capabilities and greater customer interaction enabling fast and easy online purchase decisions. “Realview is not just a technology provider. We consider them a critical business partner in how we effectively deliver fast, better and more environmentally sustainable retail marketing messages to 14 million Australians who are engaging with the internet every month,” said Robert Wong of Catalogue Central – Australia. Visit realviewdigital.com or contact Realview Technologies on +612 9299 1788 or email@example.com for more information on the Realview Digital Publishing Platform. For all media enquiries, please contact Richard Lindley on +612 9299 1788 or Richard@realviewdigital.com
A Case Study, Trading Carbon
Thomson Reuters, a world-leading provider of independent news, analysis and consulting services for global power, gas and carbon markets, has teamed up with Realview to help streamline a new publication that displays the bright future of Trading Carbon in global energy and environmental markets.
This is how the Realview Team made such information accessible on a larger scale:
- The brief from the client was to produce a digital version to expand the distribution of their printed publication of 500 subscribers and ultimately increase advertising revenue.
- The work carried out involved building an online digital edition to incorporate not only the content but all aspects of the client’s brand, look and feel within the publication.
- The client’s current printed subscription totaled 500 subscribers with an annual print and distribution budget of approximately £35,000.
- The client requirement was for a company with the capability to distribute a digital edition of their magazine across multiple digital platforms including PC, MAC, iPad and Android tablets.
- The work undertaken was to build a personalised digital viewer, registration page, help and information page that could be incorporated within the clients website as well distributed through email purpose built to capture specific data and sector information from the reader.
- Taking the clients native print files Realview converted them into an interactive hyperlinked publication, also providing them with a monitored email distribution solution again incorporating the client’s brand, look and feel.
- The result for the client proved to be a huge success with an up-take of over 3,000 subscribers within the first two months. The cost saving to the client was significant with an annual digital spend of only £5,500 to achieve these results. The readership grew to over 80 countries world-wide. The time spent reading the publication averaged 40 minutes with over 350,000 pages being viewed.
“We selected the Realview capability to expand the distribution of our printed publication of 500 subscribers, in order to increase readership and ultimately advertising revenue. This proved to be a huge success with an up-take of over 3,000 subscribers within the first two months.
The tool offered the reader a dynamic online magazine experience while allowing us to then quickly and effectively produce and distribute the publication as well as capture vital statistical analysis.”
Independent Weekly goes digital, daily
FROM this week, Adelaide’s Independent Weekly newspaper will no longer be printed, but will be incorporated into the digital daily newspaper – Indaily.
Indaily is a specialised platform that delivers crafted news and information to an audience, free of charge. Subscribers receive an email at midday, alerting them that the free newspaper is ready to view at www.indaily.com.au
The move from print to digital is the logical result of the significant growth in Indaily’s audience over the past two years. Indaily already has a subscriber base of 30,000, compared with The Independent Weekly’s recent sales figures of under 8,000.
Indaily and The Independent Weekly are published by Solstice Media, a South Australian-based media company owned by more than 100 South Australian investors who created the company to introduce media diversity for the state.
Solstice Media also publishes a number of specialist newspapers and magazines including The Southern Cross, Sportsbeat, Tempo, The SA Mines and Energy Journal, SA Defence Business and Place Magazine.
The company started publishing The Independent Weekly in 2004, initially as a broadsheet newspaper distributed on a Sunday. It moved to tabloid format and Saturday distribution one year later.
The company has recently hired one of Adelaide’s best-known and most experienced editors Des Ryan, as editor- in-chief.
Earlier this year the company re-launched Indaily as a substantial daily digital newspaper to capitalise on its growing popularity among readers and advertisers.
Solstice Media managing director and publisher, Paul Hamra, said the company’s mission to provide fierce independent local journalism and commentary has not faltered — “we have simply changed the delivery vehicle”.
“For us it seems senseless to crush trees, print on paper overnight and deliver our journalism in trucks to a shrinking print-reading market,” he said.
“All of a sudden, with the proliferation of news on the internet, we are perfectly positioned to deliver our brand of independent journalism and advertising as a unique media product to a market with an appetite for something different, on their desktop at lunchtime,” he said.
Solstice Media engaged digital publishing developers, Realview, to create an exciting platform which took the iPad reading experience and delivered it on PC’s – where 95 of the company’s market source their online news.
“We can get our product to a bigger and growing audience, faster and cheaper. It is a very exciting phase of our company’s evolution,” said Hamra.
The transition has been assisted by the company’s new board member, Eric Beecher, who had a successful media career, more recently in digital publishing through crikey.com.au, businessspectator.com.au and eurekareport.com.au.
Indaily has its own team of local journalists working under the direction of editor, Des Ryan.
Key features from The Independent Weekly will be transitioned into Indaily, including writers such as political journalist, Tom Richardson and wine writer Philip White, as well as syndication from The Age and the Sydney Morning Herald, Domain Real Estate section, arts and cultural information, etc.
Indaily has established a revenue model based on advertising, which ensures Indaily will remain a free publication for its subscribers.
Adelaide digital newspaper Indaily gets a makeover from Des Ryan
Des Ryan admits that after several decades in journalism, he wasn’t expecting a new and potentially groundbreaking challenge this late in his career. Perhaps equally surprising is that the unexpected media development would pop up not in the traditional agenda-setting cities of Sydney or Melbourne, but in Adelaide, where he has just taken the reins at an online news outlet that brings the much-discussed iPad experience to the humble PC.
“I’m probably getting a bit old to get excited,” he told Mediaweek wryly, discussing his new role as editor of Indaily. “But it’s intriguing and I guess it is exciting. It’s things I’ve not done before. It’s the future, wherever that future may be going.”
What Ryan is describing is indeed a new path. Publishers Solstice Media have just relaunched Indaily – a news service focusing on the South Australian market – as an iPad-style daily newspaper that offers a dramatic break from the long-established design of online news offerings. Instead of the traditional scrolling design, Indaily brings the tablet-style “slide” experience to a publication that can be accessed on any device, including a standard desktop computer. The platform has been developed by Solstice with digital publishing services provider Realview, and is billed as an Australian first.
Solstice Media managing director Paul Hamra said the motivation behind the concept was that while tablets such as the iPad were changing the way people read online publications, the experience was only available to a very small audience.
“Most Indaily subscribers are professionals and access their news through a desktop PC or laptop or phone during the day,” Hamra said. “What subscribers now receive is aesthetically akin to the print addition, but with all the immediacy, interactivity and response-provoking mechanisms that make web environments so powerful.” He is adamant the company is on a winner: “I believe this is the future of publishing.”
Hamra and new Solstice board member Eric Beecher were instrumental in convincing Ryan to come on board as editor of the revamped news site.
“I was happily freelancing in Adelaide, doing bits and pieces for various media outlets,” Ryan said. “I got the call from Paul Hamra. He and Eric Beecher came here and we had three or four meetings and they convinced me. Eric was excited and Paul was very excited about these new applications that were suited to iPads and I thought, ‘it’s time to do this’. The debate about the technology has really been had and won. There’s no question this is how we are going to be doing things. The only question is where it’s all leading to.
“There’s a change of attitude across all media. News and information has always been basically a single pipeline from the publisher to the readers but that’s all changed…it’s now being democratised. It’s about empowering people to look and find the news and information that’s relevant to themselves. The old mass media model has changed completely. It’s the same as the book publishing industry. That old model is well on the way to being transformed to the point where everybody will have e-readers.”
He said another key factor was making the online experience as seamless and enjoyable as possible – avoiding annoying pop-ups and invasive advertising for example. “It’s about being user-friendly. If readers find you irritating they won’t hang around.”
Ryan said Beecher’s involvement was a key element in his accepting the position. Beecher has long been an important figure in Australian journalism – former editor of The Sydney Morning Herald, editor-in-chief of the Herald and Weekly Times newspaper group, founder of the Text Media Group, Business Spectator, Crikey, Smart Company and Eureka Report. Of his board position at Solstice, Beecher said: “I took the board role because I felt it was a fantastic and fascinating opportunity to do something interesting and relevant in online journalism in a city that has a near monopoly ownership situation.”
As Ryan described it: “His position is what attracted me to the company. He’s got such a successful track record.” Editorially, he said the aim was “opening up Adelaide” with a broad, upmarket online publication. “I’ve not seen a concept such as this. And in a sense, I guess it is a test-bed.”
The key question with all new online initiatives, of course, is: will it make money? Paul Hamra said the early signs were positive, with advertisers quick to jump on board. “The brands we work with realise they can develop campaign components that look like print but have the same direct response, click-through functions as web advertising but is far less invasive. So far every edition for the next 12 months is secured with major advertising sponsors so the investment is already producing a return.”
Realview CEO Richard Lindley said the company was thrilled at the way Solstice was using the new platform – particularly as it was focused on a sustainable business model. “It’s not just about taking content online and making it look good,” Lindley said. “There has to be a clear, sustainable commercial strategy attached. Opportunities do not start and end with the advertising sales team. Marketing, circulation, subscriptions, editorial and production are all stakeholders in the success of unified media projects.” Check out the new product at www.indaily.com.au.
30,000 PUBLISHED EDITIONS FOR THE iPAD
Sydney, July 28th, 2010 – Australian digital publishing services provider, Realview today confirmed that over 30,000 editions from over 2,000 publications it produces for clients can now be interactively viewed on the Apple iPad, without the need to download anything from the App Store.
“We’ve invested in a complete redesign of our viewer so it now launches touch enabled digital publications directly on the iPad” explains Realview CEO, Mr Richard Lindley. “Readers don’t need to wait for an application to download or wait for updated content because with the latest Realview viewer, access to their favorite magazine, newspaper or catalog is instant. The reader experience is also enhanced as you would expect with a new device like the iPad, with streaming video and interactive advertisements delivered in the new viewer.”
Publishers also have a lot to gain from the Realview iPad development, as Mr Lindley explains; “Getting an iPad Magazine or Newspaper ready for market is as simple as sending PDF files of the final content to Realview, meaning publishers can quickly take advantage of the surge in demand for iPad specific content. No waiting for development budgets, no testing, no Apple approval process, just straight to market with your iPad ready magazine within a matter of hours.”
No development expense means no pass-on costs for consumers – providing a competitive edge as well as delivering the fastest route to the online reading market. “Not requiring an application or distribution through the app store means no requirement to pay 30% of subscriptions to Apple,” observes Mr Lindley. “New subscribers are also more likely to find a digital publication online through search engines such as Google, Yahoo or Bing rather than through the Apple App store” although Mr Lindley admits that some publishers will like the distribution channel that the App store offers and hinted that Realview is developing new solutions for those publishers as well.
“Our publishing solution is constantly evolving to meet customers and publishers needs so you can expect to see some pretty innovative and engaging publications in the near future” Lindley concludes.
Get your magazines on the iPad
We are pleased to announce Realview is now iPad ready.
Realview for iPad is a brand new viewing experience. We didn’t just check our current online publishing solution worked on an iPad, we went back to the drawing board and designed Realview for iPad from the ground up.
Just look at any of our clients’ magazines, newspapers or catalogs on your iPad and you will experience the new Realview for iPad.
Getting you magazine on the iPad is as simple as sending us your PDF files. Readers don’t need to download a magazine app or wait for the content to download, they can read your magazine instantly – this is particularly important looking at back issues of magazines or newspapers.
During the design phase of Realview for iPad we made sure that we kept the same exceptional features as our online product such as:
- Lightweight, quick loading and viewing
- Ability to add or maintain branding easily
- Simple, uncluttered navigation
- Search a single issue or complete archive
- Advertiser options within the viewer
- Complete multi language support including Japanese, Korean and Chinese.
- Tracking of every interaction including new swipe and orientation
Of course it wouldn’t be a new experience if we did not take advantage of the iPad touch interface. We have added brand new features such as an enhanced contents page, orientation specific viewing, search results previewing, full screen video and a landscape reading mode.
Realview is a simple, cost effective solution that can get your magazine on the iPad now. With Realview you do not need any special software, large setup fees or additional user training. Publishing on the iPad is as easy as sending us your PDF files.
Contact us today to get your newspaper, magazine, custom publication or newsletter on the iPad.
Digital editions get papers to new audiences
WHILE publishers wrestle to get their heads around mobile delivery, one new-fangled format they are finally embracing is the replica digital edition.
Unlike websites, digital editions imitate the experience of reading a newspaper or magazine as faithfully as possible. Titles retain their print layout and design and readers can electronically turn the pages, which feature video pictures and hyperlinks leading to richer content.
Richard Lindley’s Realview Technologies has been executing digital editions in Australia for seven years and has about 1200 local clients, plus 300 or so internationally. “It has taken a while but it’s (now) a massive growth market for us,” Lindley says.
“But publishers still struggle with the business model: how do you make revenue out of it?”
The Audit Bureau of Circulations started quarterly audits of subscriber numbers for replica digital editions last year.
In 2008, Realview scored a coup when it won the contract to provide the digital edition of US weekly The New Yorker..
Its clients in Australia include News Limited’s Cumberland Courier Newspapers, which has digital editions of all its 23 NSW community papers, which include The Manly Daily and The Wentworth Courier. (News also publishes The Australian.)
Digital editions get the paper in front of the eyes of traditionally hard-to-access readers such as apartment dwellers, says Cumberland Courier general manager John Webster.
“We believe there’s also a growing pool of people who will be quite happy just to look at the paper online because they conduct so much of their lives online already,” he says.
A taste of magazines on iPad
With the much hyped launch of iPad and the scramble to make and launch apps for the new tablet reaching fever pitch, it will be interesting to see how the magazine experience will be transformed by this new device.
The iPad as an on-going magazine interaction device is a tantalising thought… but in-page image and video galleries, social media integration, and additional nav-tools to go with the migrated content, is still just beyond the horizon.
Initially, publishers won’t have much option other than to repurpose PDF’s for viewing on the iPad as well as replicating e-editions, into the new format. However, as time ticks on, if the development of apps for the iPhone and iTouch is anything to go by, purpose designed software will make the whole idea of interacting with a magazine within the iPad environment so much more satisfying for consumers.
The New York Times is leading the way forward for newspapers right now, and the potential to incorporate more user-driven functionality like still and video galleries, active social media links and other interactivity is almost unlimited.
With a base price around the same as the black and white screen Kindle, iPad offers publishers the promise of being able to provide a far more powerful viewing experience for their readers than has been possible up until now.
As Steve Jobs pointed out on January 27, over 75 million people already know how to use the iPad, because of its similarity to the iPhone and iPod family. So publishers will be able to explore the opportunity to sell access to their iPad content through the existing AppStore channel, which is a proven method for content charging.
Due to the iPad’s lineage, it stands a better chance than it possibly deserves of succeeding, and creating a sustainable third category in between laptops and mobile phones.
Another new contender into this middle ground will be Microsoft’s ‘Courier’ booklet device (rumoured to be using a new purpose-designed operating system) that is tentatively being launched within the next few months.
Prototypes feature dual 7? displays and its folding design not only provides protection but gives the Courier the look and feel of a standard paperback book. This booklet device is a larger version of a smartphone and will be ideal for those who want a smartly-designed dayplanner that can run videos as well as other entertainment applications. Unlike the launch iPad, it is said to incorporate 3G and feature a built-in camera.
But back to the iPad and the here and now. Publishers around the world are announcing iPad apps in ever increasing numbers and one of the most recent is the Imagine Publishing group, based in Bournemouth in the UK. Even though iPad won’t be available for sale there, here, or anywhere, until March this year, that company announced a few days ago they had released iPhone and iPad editions for all of their twenty titles.
Imagine Publishing are actually releasing slightly modified iPhone apps which will run on the new tablet computer, although the new interface won’t be taking advantage of the iPad’s bigger screen and instead will be running at the original iPhone resolution.
Imagine’s business model is centred around charging for the magazine app and bundling in the current issue at no additional cost to the consumer. Imagine charges extra within the app for back-issues or for a subscription, and many more companies are fine-tuning their own pricing structures to get on board.
Apple only released its latest software developers kit a week ago, which will allow publishers to write apps with list and content views on iPad’s larger single display, rather than across multiple iPhone page flick.
Sydney based digital publishing services provider, Realview Technologies, is already in the game. “The iPad supports the same apps as the iPhone so everything already developed for that will run on the iPad without changes,” says Richard Lindley, Realview’s CEO. “It’s just the iPad’s much bigger screen means application tweaking will need to occur to best utilise that.”
“We are currently looking at several approaches when it comes to the iPad, and by the time it’s in stores we’ll ensure our online viewing platform works properly on the new device,” Richard told me. “This will include changing the user interface to take advantage of the big multi touch screen and detecting when the device is in portrait or landscape mode. All of our current clients will immediately benefit from this.”
Realview’s second approach is designing an iPad application for publishers. “The advantage of writing an application rather than a web version is that we can get better control over the device and take advantage of options such as using iTunes for payment,” says Lindley. “At this early stage we are not at liberty to give too many details away, however we welcome any publishers to engage us in dialogue about what they would like to see.”
Richard Lindley and his team are convinced that the iPad really is a game-changer. “We believe that the iPad will revolutionise the way that readers consume digital media and we are here to help publishers get their content onto the new device.”
And Realview won’t be the only locally-based players with the know-how to best migrate titles to the iPad, which offers far more scope for tactile user interplay, a higher degree of portability, and the ability to charge for the experience, too. Indeed, just like Apple changed music, they may just change publishing forever as well.
Sports illustrated iPad demo outlining the type of magazine functionality that is possible.
Actually using a tablet on the same electronic issue – utilising an HP touchsmart TX2.
Better Homes and Garden wins Magazine of the year
Better Homes and Gardens was crowned the Magazine of the Year at the inaugural Australian Magazine Awards in Sydney (6 November).
click here to view the AMA awards supplement.
A who’s who of Australia’s magazine publishing fraternity assembled for the AMA presentation breakfast at Centennial Parklands Restaurant to witness Better Homes and Gardens triumph.
The popular Pacific Magazines title was a clear choice for the top AMA prize having made substantial gains in subscription, readership and advertising volume despite coming off a high base amid challenging market conditions.
The magazine posted a 10.4% year-on-year increase in circulation in the June 2009 Audit Bureau of Circulations report representing the biggest circulation increase of any magazine. Sales hit 370,000, making it the third best-selling magazine in Australia.
Roy Morgan figures revealed the magazines readership increased by 2.3% in the same period, to 1.74 million – its seventh consecutive reporting of year-on-year growth.
However, its most impressive result was in advertising volume, with a 19% increase in the year to June 2009, according to Nielsen AdEx.
The panel of judges, led by Fusion Strategy’s Steve Allen, said the strength in numbers overwhelmingly stated Better Homes and Garden’s case for Magazine of the Year, The magazine beat finalists Shop Til You Drop (ACP Magazines) and Delicious (News Magazines) for the top gong, contested from among the 15 AMA category winners.
Better Homes & Gardens had earlier won the Home & Garden category, while Shop Til You Drop and Delicious were judged the best Womens Lifestyle and Food & Entertainment titles respectively.
The AMA program, an initiative of AdNews, did not solicit entries, rather the titles were appraised on set criteria circulation and readership growth, advertising volume, editorial content and design and front cover.
A total of 67 finalists were shortlisted across the categories.
Guest speaker Estee Lauder Australia MD Terry Little, spoke of the continued vitality of magazines as an advertising medium for brands that need to engage with consumers in a meaningful way.
In the welcoming speech AdNews editor Matt Porter said it was crucial the AMAs were as inclusive, transparent and robust as possible.
Realview sponsor AMA awards
Adnews: A new awards program launched by AdNews, the 2009 Australian Magazine Awards (AMA), will recognize Australia’s best magazines across all publishers, including newspaper inserted titles.
In devising the AMA, AdNews recognized the need for Australia’s robust magazine industry to have a highly credible and sought-after awards program, particularly since the demise, after 11 years, of the annual MPA awards this year.
The AMA is open to all magazines including non-Magazines Publishers of Australia members, but titles must be ABC audited and have a Roy Morgan readership figure. The program will not solicit entries; rather the titles will be appraised on a set criteria by a team of independent judges, chaired by Steve Allen, industry pundit and MD of Fusion Strategy.
The judging criteria includes circulation and readership growth, advertising volume, front cover, editorial content, layout and design.
Awards will be handed out across 17 categories that cover all the magazine genres in addition to Launch of the Year and U-Turn of the Year. The AMA Magazine of the Year will be chosen from the category winners. The AMA Hall of Fame will recognize outstanding individual contributions to Australia’s magazine publishing industry.
Paul Carroll, group strategy manager at News Limited’s Newspaper Magazines, said the AMA would provide an “excellent opportunity for the industry to recognize the power of magazines as a medium”.
An objective, independent judging process based on the rigour of third party auditing were the take-out points of the AMA program for Simon Davies, head of print at OMD.
“These awards are going to be quite different to the MPA Awards in terms of having less subjectivity in some of the judging criteria,” Davies said. “It is important we encourage third-party auditing of titles, and where possible we try and support titles that do have that support.”
Gordon Towell, chief executive of the Audit Bureau of Circulation, agreed with Davies. “The Key to the AMA is the independent, open, transparent process that will produce winners judged on their merits.”
Online publisher Realview is the inaugural major sponsor for the AMA. Chief executive Richard Lindley said it is important to recognize the outstanding efforts put in by the magazines sector despite it “struggling in the current economic climate”. The fact the awards are being staged independently means they cannot be “swayed by any of the big players”, Lindley said.
AMA judging will take place on 1 October, with the winners announced in a special supplement published with the 6 November issue of AdNews.
Realview Launches Multilanguage e-Book Viewer at Asian Publishing Convention
Last week at the Asian Publishing Convention in Manila, Realview announced the release of a new multilanguage, digital magazine and newspaper viewer. “This is a world first for online publication viewers” said Richard Lindley, CEO of Realview. “Up until now, online digital publishing service providers have only been able to support Roman character languages such as English, French or German. The new Realview viewer not only supports these, but now supports ‘multi-byte’ languages such as Chinese, Japanese and Korean.”
The new multilanguage viewer means that not only can readers search within the publication in its native language, but the text of the publications is also indexed by search engines such as Google in the native language. “We are very excited to be launching the new viewer at this forum, as Asia is close to home and we are committed to helping publishers in this region monetize their assets through digital publications or flip books.” said Lindley.
Realview was exhibiting at the convention with Asian partners SeriousTec who are the Gold Certified Solution Partner for WoodWing publishing software. “Realview is an ideal partner for us as their product completes an end to end solution with the WoodWing pre-press and workflow solution.” SeriousTec CEO John Fong commented.
Ashok Nath, co-chair of the Asian Publishing Convention, said: “It seems the definition of publishing now is multimedia. In the old days, when we say publishing, it just means newspapers and magazines.”
The convention finished on Friday with the 2009 Asian Multimedia Publishing Awards presented at a Gala dinner in the evening.
PUBLISHER LAUNCHES “FIRST OF ITS KIND” DIGITAL DAILY NEWSPAPER
South Australia’s Independent Weekly newspaper has launched a new digital initiative by evolving its popular Indaily HTML newsletter into a daily digital newspaper with rich, unified media using technology from digital publishing services provider, Realview.
Believed to be the first of its kind for independent daily news coverage in Australia, the initiative is helping the publisher win a strong digital voice for independent news coverage in the state.
Mr. Paul Hamra is the managing director of Solstice Media, publisher of the Independent Weekly and Indaily describes the challenges of delivering a stand alone digital publication to his 20,000 registered subscribers.
“As an independent publisher our challenge is to differentiate ourselves from the corporate publishing groups and find innovative ways to expand our market. We’re invested in print and web channels which have been supported online through a daily HTML news update to subscribers. What we needed was a way to leverage all that content. We have achieved it by unifying our offerings through the Realview platform,” confirms Mr. Hamra. “What subscribers now receive is aesthetically akin to the print addition, but with all the immediacy, interactivity and response provoking mechanisms that make web environments so powerful.”
The Realview Unified Media platform has been used to converge the Independent Weekly’s print, online and web content into a single, page-turning execution that can be readily marketed, sold, distributed, circulated and measured.
Unified media is new and exciting, but does it pay? According to Paul Hamra, relevant advertisers have been quick to take up the initiative, recognising the Realview Unified Media platform allows them to bring brand, product, service and information objectives together in a single environment. “ The brands we work with realise they can develop campaign components that look like print but have the same direct response, click through functions as web advertising but is far less invasive. So far every edition for the next twelve months is secured with a major advertising sponsors so the investment is already producing a return.”
The Realview Unified Media platform offers many of the same benefits as a fully flash animated website might. It allows for videos, audio, animated graphics, internal and external links to be incorporated but the end result differs for some powerful reasons, as Paul Hamra explains;
“Going through a service provider like Realview was infinitely more cost effective than contemplating an additional flash development and it offered the added bonus of being more accountable,” says Mr. Hamra. “A URL to our website may circulate in a viral fashion but we can’t really track this. On the other hand, we can distribute, monitor, measure and account for the circulation of the Indaily digital edition, much the same as we do for print.”
The Indaily digital edition also gains the benefit of an automated audit process. Realview is the only digital publishing service provider with an online circulation solution that is approved by the CAB. “This, plus Google analytics adds another layer of credibility to our online statistics and automating the process through Realview means we don’t have to apply any resource, which is more effective,” says Hamra.
Digital publishing services providers like Realview are a fast emerging sector of the publishing industry. As the only Australian company with a decade in the game, the technology and services of Realview are finding favour amongst Australian publishers who know getting content online is not the same issue as making online channels profitable.
It is with this in mind that Realview chief, Mr. Richard Lindley today expressed his excitement about the way Solstice Media is utilising the Realview Unified Media platform.
“Paul Hamra and his team have the kind of vision that will ensure the future of print publishing in Australia is strong. They’ve realised they can add value to their print and web investment simply by being innovative about what they do online. It’s a shining example of what a publisher with vision can achieve for his readers and his advertisers by using the power of unified media,” said Mr. Lindley.
Both Lindley and Hamra agree that advertisers are critical to the success of Unified Media. They say major advertisers will set new benchmarks in the way the Realview converged digital media platform is used and this will pave the way for the rest of the market.
“Print publishers in particular need active examples of brands that are embracing unified media initiatives, as this will pave the way for discussion with their own advertisers,” says Mr. Lindley, who also notes it is important to carefully consider accompanying business models if unified media initiatives are to be successful.
“It’s not just about taking content online and making it look good. There has to be a clear, sustainable commercial strategy attached. Opportunities do not start and end with the advertising sales team. Marketing, circulation, subscriptions, editorial and production are all stakeholders in the success of unified media projects,” observes Mr. Lindley.
Hamra agrees and says the road to success with the Unified Media format has been challenging but rewarding. “It’s been a real awakening for me as a publisher and for our advertising clients to realise just how much can be achieved with the Realview Unified Media platform. I believe this is the future of publishing.”
Realview digital publishing services secure official status with Circulations Audit Board
Sydney based digital publishing services provider Realview will be the first to be trialled under the Circulations Audit Board (CAB) new Digital Publication Audit service.
A select group of current CAB members that are utilising Realview’s Unified Media platform, will be part of the trial. The trial will verify the number of download requests for digital publications and the number of times a digital publication is opened. In addition publishers will have the option to audit the download of specified pages in their digital editions and the number of clicks received by active ads in the publication ..
The new audit status means all publications produced using the Realview Unified Media platform can participate in an audit with data automatically collected and lodged for verification by the industry watchdog. The audit of access to a digital publication produced through the Realview service is a first time event for the Australian publishing industry.
Established ten years ago by founders Richard Lindley and Derek Chan, Realview has developed technology that converges multiple forms of media and unfies them into a single channel. The Realview Unified Media production platform is used by Conde Nast, Fairfax, Cumberland, Pacific Publications and APN amongst others.
Unified media technologies such as that developed by Realview have many applications for brands and corporations, but the audit process is especially salient for publishers because of the value attached to official circulation figures. The ability for Realview clients to easily access CAB’s Digital Publication Audit is a great opportunity for publishers to add credibility to the data they provide media buyers.
Gordon Towell, CEO of the Circulations Audit Board commented “We are delighted to be working with Richard and his team to ensure Realview’s unique digital technology will readily comply with CAB’s Digital Publication Audit. This is yet another step towards providing this industry with verified, audited data to ensure media buyers and advertisers can have confidence in the reported numbers.”
Pending the outcome of the trials the first audits are expected to be completed by July and will be reported in CAB’s new eData portal showcasing audited multi-channel brand reporting.
Realview CEO, Mr. Richard Lindley said “We’re currently the only online solution that reports to Nielsen Market Intelligence and site census. Incorporating CAB web audit processes adds another independent data set to further prove that readers react to Realview by increasing their consumption and depth of engagement with each publication they receive. We’ve been measuring the penetration of our solution for some time and we know readers react. Used the right way, our solution fully leverages the value of print titles, drives additional traffic to websites and acts as an engagement catalyst for other online initiatives, such as newsletters, RSS feeds and podcasts.”
Publishers Australia get a taste of Unified Media from Realview
Celebrating ten years in business this week digital publishing services provider Realview unveiled a bold new business proposition along with a new brand look to members of Publishers Australia. Realview chief Mr. Richard Lindley says digital publishing services have come of age and that unified media technologies will help sustain the print tradition whilst ensuring digital content is fully leveraged to produce clear commerical outcomes for publishers and businesses.
He believes Realview’s Unified Media platform will help publishers and business converge existing investments in print, web and online channels and has set out to squarely target the publishing industry with this message – “Unify and Thrive.”
“Readers React to Realview’ is the promise we make and ‘Increasing Circulation.Online’ is the business we’re in. Our new logo, brand platform and website all reflect a ten year transition from software developer to digital publishing services provider and I am confident we are the best such provider in the world,” said Mr. Lindley. “We will take a strong lead in the conversion, production, distribution and audit of Unified Media and we believe Unified Media the single most most exciting development emerging in the industry.”
Realview’s Unified Media platform has found favour amongst publishers, marketers and advertisers who know getting content online is not the same as making digital channels profitable. While there are many forms of software available to get content online, service providers like Realview are gaining increased traction, because they focus not on software but on strategies that ensure unified media initiatives generate revenue.
“The Realview Unified Media platform gives publishers and marketers an entirely new way to converge content and add value to existing print, web and online investments. We’ve spent ten years perfecting our offering and we’ll spend the next ten helping publishers, marketers and advertisers harness the power of unified media by making digital channels pay real dividends,” said Mr. Lindley.
The new website for Realview features the promise “Readers React and showcases the publications already utilising the power of Realview’s Unified Media platform. Banner advertising also promotes the core business, ‘Increasing Circulation. Online.’
The advertising industry is also beginning to pay attention to the potential of unified media and according to Richard Lindley, publishers should monitor the market for agencies that are using unified media technologies to pitch new accounts and produce digital communications pieces for their clients.
“Realview Unified Media makes it possible to deliver campaigns and communications in a way that encompasses print, data and audio, video, interactive response and even voice in a single execution,” said Mr. Lindley. “Advertisers are starting to realise what this means in terms of consumer engagement and it won’t be long before major brands start setting new benchmarks. We’re working with publishers now that have already pre-sold 12 months worth of advertising into Realview Unified Media publications, which proves categorically that brands are looking for new ways to leverage content and accurately audit the results.”
Realview unveils new brand platform at Publishers Australia’s First Tuesday Drinks
Realview is celebrating ten years in business this week by sponsoring the ‘First Tuesday’ networking event for members of Publishers Australia and will today unveil their new brand platform at the popular Loft Bar in Sydney .
Realview is a digital publishing services provider with a converged digital platform that unifies media. The technology and services of Realview are finding favour amongst Australian publishers who know getting content online is not the same issue as making online channels profitable. It is with this in mind that Realview chief, Mr. Richard Lindley today expressed his excitement about the future of publishing in Australia.
“Digital Publishing Services is a fast emerging sector of the industry and we reflect the future of the industry through our use of Unified Media. Unified Media delivers all the aesthetic appeal and quality of print publishing along with the immediacy and response provoking elements that make online channels so powerful, and it is this proposition that offers publishers, marketers and advertisers the greatest opportunity to generate new revenue streams since the web caught on” said Mr. Lindley. “Readers React to Realview’ is the promise we make and ‘Increasing Circulation.Online’ is the business we’re in. Our new logo, brand platform and website reflect our transition from software developer to that of digital publishing services provider and I am confident we are the best such provider in the world.”
“We’ve spent ten years perfecting our offering and we’ll spend the next ten helping publishers harness the power of unified media. We’re very proud to be part of Australia’s great publishing tradition and very excited about the future of the industry,” Mr. Lindley said.
Having recently finalised a major project for iconic magazine, The New Yorker, Realview has seen the result of a close collaboration with South Australia’s Independent Weekly go live today. “South Australia’s Independent Weekly has established its daily newsletter as a stand alone online product and that launched yesterday” said Mr. Lindley. “It’s a shining example of what a publisher with vision can achieve for his readers and his advertisers by using the power of unified media.”
The advertising industry is also beginning to pay attention to the potential of unified media and according to Richard Lindley, publishers should monitor the market for agencies that are using unified media technologies to pitch new accounts and produce digital communications for their clients.
“Part of the challenge in our industry has been encouraging agencies to understand the offering and how to make the most of converged digital media platforms. Unified media makes it possible to deliver campaigns to a highly engaged, online audience in a way that encompasses print, web and audio, video and direct response components in a single execution,” said Mr. Lindley. “Major advertisers will set new benchmarks in the way our converged digital media platform is used and this will provide publishers with active examples that can pave the way for discussion with their own advertisers.”
Locals give Big Apple Realview of the web
ICONIC magazine, The New Yorker, has selected a regional online publishing supplier to create its digital presence on the web.
It has adopted the digital page-turning platform of Realview Technologies for its monthly publication, plus an archive of 4,000 issues and more than 500,000 pages.
The deal gives Sydney-based Realview, its first major US-based client and comes after significant success in Asia last year.
“The New Yorker digitised its own assets by creating DVD archives,” said co-founder and owner, Richard Lindley. “We have taken all their intellectual property to create digital replicas of their magazines for the web.”
The magazine’s 1.1 million subscribers can access the Realview version of the New Yorker online for free. Others can either sign up for $US39.95 – and have access to the archive – or pay $US4.95 for a single issue.
“We also provided the payment engine and the ability to search throughout the archive,” Mr Lindley said.
Realview’s US-based representative, Hoshin Seki, visited the executives of The New Yorker’s owner, Conde Naste, repeatedly over a three-year period before convincing them to back the Australian company.
“Their key motivation was to increase accessibility for their subscribers,” said Mr Lindley. “Previously they sent out DVDs to subscribers, but this is expensive and time-consuming. Our solution has overcome all those problems.
“It is early days but the client is very happy with the result and the feedback from readers.”
Mr Lindley said that while some commentators had seen the page-turning technology as a transition to another form of digital publishing, it had now become a media in its own right.
The 10-year-old Realview almost doubled revenues last year and was boosted by signing 7 major Indonesia newspapers, plus 2 titles from Malaysia.
It offers readers digital versions of suburban newspapers from Fairfax Media and News Ltd.
A project has just been completed to digitise the titles of Messenger Newspapers – the suburban group in Adelaide, South Australia, owned by News.
Mr Lindley also said Fairfax executives had provided encouraging feedback on the digitised racing form guide printed in the Sydney Morning Herald and The Age.
The desire for publishers to work more closely with advertisers to create interactive ads on the Realview platform was the Realview’s goal for this year, Mr Lindley said.
“We are replicating the static ads in newspapers but we can work with publishers to ensure their clients have dynamic ads, featuring audio or video, to really improve the experience for the reader.
“Our nirvana is to provide publishers with the ability to bring qualified readers to their advertisers.”
Are you on the digital magazine pace with Amazon Kindle 2?
The latest step towards a future of paperless magazines was launched this week in New York, where Amazon CEO Jeff Bezos introduced the new version of the Kindle – Amazon’s popular electronic reader.
On sale now for US$359, the device is just 0.36 inches thick (25 percent thinner than an iPhone), and is able to store 1500 books, displayed on a screen with 16 shades of grey.
“We want the Kindle to disappear,” said Bezos at the launch. “It’s designed so nothing interferes with that incredibly pleasurable mental flow-state you get into when you are reading a good book.”
Richard Lindley, managing director of Australian company Realview Technologies, experts in online publishing, told Publishing Edge that while the Kindle was at this stage primarily for books, “it brings that kind of device closer to an actual electronic magazine. Obviously the kindle is only black and white at the moment, but eventually it will be colour.”
“I think there are some fantastic glimpses into the future,” he continued “in the sense that you can update those books via 3G wireless and you don’t even need to be in a wireless hotspot, it’s just done over a mobile. There is still a little way to go for magazines.”
The device has picked up a loyal following in the USA, and sales went into overdrive last year after Oprah Winfrey declared her Kindle to be “my favourite new thing in the world.”
Amazon currently offers over 200 000 books which can be downloaded for about US$9.99 each, plus newspaper subscriptions including the International Herald Tribune for US$9.99 per month, and magazines including Newsweek and Time for US$1.49 per month.
“Eventually, the computer, the laptop, the Netbook, the mobile phone – they will all be the same thing,” said Lindley. “You might roll it out or roll it up. It’s going to have some kind of input device – it may be a touch sensitive screen or a keyboard, and an output device which is a flexible screen and it will all be one and the same.”
Case in point – Motorsport News
Fortnightly motorsport news-magazine Australasian Motorsport News, long-standing market leader in the motorsport niche, has been among the first consumer publications to launch an original-content publication using Realview’s technology.
Publisher Chris Lambden had been considering the digital options for some time, before discovering Realview:
“It was my view that the long-term future for a fortnightly print publication, news-based, was limited. While the future of glossy ‘coffee-table’ publishing is not threatened by the internet, in our business, the ‘news’ happens on a Sunday and, generally, is available via the net later that day.
“We had therefore decided to look at splitting our business into some form of weekly digital ‘news’ product, complementing a re-packaged monthly print magazine, with all the analysis, features and race coverage for which we are renowned.
“We didn’t want to go down the basic website route – there are far too many of them out there already, some good, some bad, some really amateurish – and had originally decided to go down the email/pdf ‘newsletter’ path, before I came across Realview.
“For us, it provided the perfect option – a digital ‘news’ product, differentiated from the website ‘norm’ and with a unique combination to offer advertisers – the same visual impact as regular print advertising, with the added bonus of digital bonuses such as ‘click-throughs’ to client sites and even ‘embedded video’.
“In fact, visual impact is a big plus all-round – the sort of images we use, across a double spread, via a back-lit computer screen, can be truly spectacular.
“The switch was quite straightforward – the production process being virtually identical to our print product, with some obvious changes to get the best out of the on-screen presentation. The biggest risk, if you like, was linked to the fact that the ‘virtual’ magazine – Motorsport eNews – would be free and that its contributing revenue would have to come from advertising.
“It’s been a slow and steady process convincing our industry, and the wider marketplace, of the plusses involved, but we are getting there. The big plus, which has made it viable, is the fact that it co-exists with our existing print product, which has a 14-year reputation. The cross-promotional opportunities have made it work – the new, younger, audience we are starting to reach with eNews has also boosted sales and advertising revenue of the print magazine. We may have lost a few non-computer types, but there has been an over-all boost to our audience.
“The other gain, for us, has been the fact that not only do you save on print and distribution costs with eNews, we were having to air-freight the existing fortnightly print magazine around the country to cut the print to on-sale time to not much more than 24 hours. Those costs had steadily been going up – now we don’t have them.”
Critical response to the digital product, launched at the end of April, has been very positive.
“The motorsport industry is a technical one and so it loves Motorsport eNews. We ‘publish’ overnight Monday and readers who wish to, register for a reminder email each week. A fair proportion of our existing print magazine retail audience has adopted eNews and, now that the early ‘set-up’ has bedded down, we have plans to create an even wider awareness of eNews with some direct marketing to an even wider audience.
“A number of people in our corner of publishing described the move as ‘very brave’ – changing something that wasn’t broken – but early indications are that it is going to work for us. I’m not sure it would work as a ‘stand-alone’ just yet – maybe in a couple of years’ time when broadband will be even more widespread – but the package, with our existing print magazine, is now working well.
“Our staff love it – they’re part of a cutting-edge development, which has shaved 24 hours off our previous ‘delivery’ time (and that of the competition), and allowed them to dominate in terms of news-breaking. Most of our success has been due to a quality of journalism and a solid reputation – going digital doesn’t change that.
“We’ve had IT specialists emailing to congratulate us on the product – that’s probably the best compliment you could get, I guess …”
Check out Motorsport eNews via www.mnews.com.au