Mobile publishing is the way of the future, new Realview report finds
Realview has released a timely and insightful report on mobile publishing trends, entitled Corporate Communications Go Mobile: How to engage today’s tech-savvy audiences. In an increasingly tech-savvy world, the report shines light on mobile publishing as a key future-proofing tool for forward-thinking organisations.
With featured insights from several high-profile business executives, including Jim Mathers, Head of Publishing at RACQ and Priscilla Crighton, Communications Specialist at CQUniversity, the report explores the benefits of mobile-friendly, digitally-enabled corporate communications for the modern business.
“For corporates wanting to carve out a competitive edge and deliver engaging, mobile-friendly content to their audiences, a mobile publishing platform is an ideal touch point,” said Richard Lindley, Realview CEO.
“Our report showcases that in a world of constant connectivity, mobile publishing is the way of the future; especially when we consider that 84% of Australians have a smartphone they are actively using to engage with organisations.”
A key finding in the report is that 86% of corporates are introducing mobile apps as part of their digital strategy to drive audience engagement. However, technology for technology’s sake has little appeal for audiences, who demand mobile content that delivers an enhanced reading experience.
In a disrupted world, there is a clear opportunity for corporates to further engagement by delivering more translatable, adaptable and mobile-friendly content to their audiences.
From annual reports to event guides, thought leadership papers or sensitive internal documents, corporates must rapidly evolve their content-sharing abilities to meet emerging market pressures and consumer expectations head-on, or risk being left behind. ~ENDS
About Realview (www.realviewdigital.com): Founded in 1999, Realview is a mobile tech provider headquartered in Sydney, with global reach into North America, New Zealand and South-East Asia. With a 17-year proven track record of designing and delivering seamless and innovative digital platforms, Realview are the trusted partner for high-profile publications The New Yorker and National Geographic, as well as leading companies NewsCorp, Virgin, EY, Flight Centre and Sydney Film Festival, among many others. They are keeping ahead of the curve with their latest cutting-edge mobile tech platform, Partica.