Millennials Help Mobile Newspaper Readership Reach New Peak

Technology has driven the change in how news readership has evolved today. The Newspaper Association of America recently released statistics suggesting that it is imperative for news outlets to embrace digital as mobile newspaper audiences make up 40 percent of total newspaper digital audiences, garnering 71 million readers, up by 53 percent in just one year. What used to be experimental for most publishers has now seem to establish its place in the digital ecosystem. 

To boot, the generation who has grown up with instant access via the internet has developed a healthy appetite for news and gleans it from digital sources than their older counterparts. The NAA report found that millennials make up the majority of digital newspaper readers, with 84 percent of women and 80 percent of men between the ages of 18 and 24 reading online newspaper s. These are figures that give a solid reason for publishers to tap into mobile and web apps so they can maintain their foothold in the news industry.

Here’s the report’s infographic version, showing that millennials are captivated by the news and the world around them. A reminder for newspaper outlets to always make news consumption as easy as a finger tap away.