Infographic: The Real Cost of Ad Fraud for Digital Publishers

Digital ad fraud has the potential to wreck not only publishing companies’ bottom line, but also their reputation. A lot of money is being lost at a time when budgets are tight, and this leaves the digital publishing industry with no choice but to start fighting ad fraud, ready or not, by matching its coordinated and sophisticated outbreak.

During the Digiday Publishing Summit, Distil Networks conducted a live survey asking publishers their view on the impact of bots on their digital properties and to come clean on their ability to tackle ad fraud. We thought you’d be interested with the results!