Millennials are a profitable customer demographic, but attracting them to your news content is no easy job. This is especially true if you are relying on traditional newspapers. Appealing to this generation requires a unique approach.
There is no question that millennials tend to be more active in using digital media to seek and absorb the information they consider relevant to their lives primarily because they are the largest category of people who currently own smartphones. Because these young people practically live on their mobile devices, mobile newspapers are the best way to capture their interest. However, they need to be approached differently. You need to continuously refine existing methods and experiment on creating and presenting news content to reach this generation through digital platforms.
So how can your digital newspaper appeal to this valuable audience? We picked out eight interesting insights you can use as a guide for your news content creation!
Millennials are the next top target for businesses, but attracting them to your content, brand, service or product is no easy job. Marketing to this Internet-savvy generation requires a unique approach that marketers have not used before. This is especially true if you are relying on conventional marketing techniques such as display ads, email marketing, billboards, radio, TV, etc.
Since these young people practically live on their mobile devices, they need to be approached differently. They are the largest category of people who currently own smartphones. And these devices have become part and parcel of their everyday life. Smartphones are the go-to tool of choice for young consumers, whether they are looking to tweet about a recent sporting or entertainment event, tap their social networks or message friends, you will find millennials regularly on their smartphones.
So how do you sell to these valuable consumers?
Realview helps news organizations and help them make informed decisions about why and how to utilize today’s digital platforms. Keep reading to learn how Realview creates value and join our multitude of clients who turn the page from their traditional format and evolve into an online or mobile newspaper to stand out!