Best practices for mobile publishing success
We have seen digital publishing trends evolve a lot over the last several years, but no change has been quite as impactful as the widespread shift towards mobile. Creating a mobile-optimized magazine that engages readers forces publishers to rethink their approach to digital publishing. Simply taking the same desktop edition and shrinking it down for smartphones or […]
Stunning magazine examples of print to mobile publishing
There is no longer any doubt that creating a mobile publishing strategy for your magazine is crucial for reaching today’s smartphone-dependant audience. Readers are only ever an arm’s reach away from their devices, and are increasingly turning to them throughout the day to look for relevant information and consume rich content on the go. There […]
9 Bite-Size Mobile Publishing Tips For Increasing Reader Retention
Something that publishers often fail to realize until it’s far too late is that increasing mobile reader retention often ISN’T the result of any one big change they make. It often comes by way of small but important adjustments made to create a superior user experience and by offering readers something that they just won’t […]
Why Your Flipbook Isn’t Going To Cut It In Today’s Mobile Market
Then following the digital boom the industry’s best sought exciting new opportunities to grow their brand online by transforming their print magazines into flipbooks. However, lately a rift has grown in the market. With many publishers struggling to meet the evolving behaviour of today’s increasingly mobile reader, the question you must ask is whether your flipbook is still enough. What is a flipbook? As the […]
How Retail Publishers Can Build A Successful Mobile Search Strategy
For retailers, a mobile search strategy is no longer just ‘nice to have’. While the rise of mobile media has been building up for years now, it wasn’t until last year’s “mobilegeddon” that brands which had failed to plan their digital presence with smartphone users in mind truly felt the impact, with their online discoverability […]
Grow Your Magazine Readership With Stronger Mobile Publishing Strategy
If magazine publishers want to strengthen engagement with mobile users, then it is important to start thinking about content creation with mobile user behaviour in mind. Digital behaviour is changing. The consumption of digital media on mobile devices has climbed from 18 minutes per day in 2008 to a staggering 3 hours a day in 2015. […]
Mobile Publishing To Grow Your Magazine Readership & Build Your Brand
Magazine publishers that continue to get by with just paper or desktop print replica versions of their content must know that a business plan based on older methods of information distribution will not get them to the level of success they need to remain competitive. As organizations recognize the benefits of adopting a mobile-first approach, those […]
Print-to-mobile ad strategies that publishers can profit from
With more and more readers preferring to consume content on their mobile device, publishers are witnessing firsthand the importance of having a strategy for their content which is optimised for mobile. One of the most common questions we hear publishers ask is how do they effectively go about transforming their print ads for their mobile audience? […]