Many publishers I speak to are still confused about what the difference is between a digital magazine that is online and a digital magazine app. And naturally the question is, do I need one or the other, or both? The answer really depends on the type of digital publication you have, your target audience and […]
There is no longer any doubt that creating a mobile publishing strategy for your magazine is crucial for reaching today’s smartphone-dependant audience. Readers are only ever an arm’s reach away from their devices, and are increasingly turning to them throughout the day to look for relevant information and consume rich content on the go. There […]
Something that publishers often fail to realize until it’s far too late is that increasing mobile reader retention often ISN’T the result of any one big change they make. It often comes by way of small but important adjustments made to create a superior user experience and by offering readers something that they just won’t […]
For retailers, a mobile search strategy is no longer just ‘nice to have’. While the rise of mobile media has been building up for years now, it wasn’t until last year’s “mobilegeddon” that brands which had failed to plan their digital presence with smartphone users in mind truly felt the impact, with their online discoverability […]
If magazine publishers want to strengthen engagement with mobile users, then it is important to start thinking about content creation with mobile user behaviour in mind. Digital behaviour is changing. The consumption of digital media on mobile devices has climbed from 18 minutes per day in 2008 to a staggering 3 hours a day in 2015. […]
