realview blog banner

What’s The Average Turnaround Time For ePublishing in App Stores?

Upon your first submission to Apple’s iTunes Store, the approval time in epublishing your app may take anywhere between

deadline5-10 business days, or longer,
depending on Apple’s app approval queue. Updates to existing apps in the iTunes Store may take between


3-7 business days
to be approved and pushed live. First submissions and app updates in Google’s Play Store are live within


3-5 hours.
It is strongly suggested you comply with the guidelines for submitting to both app stores as failure to do so will result in your app being rejected and the approval process beginning again once re-submitted.

Are you pumped and ready to build your app? Test this time frame for yourself and get started with digital publishing for free!