7th March, 2016, Sydney, Australia. Sydney-based mobile tech provider, Realview, have announced the launch of their cutting-edge new mobile publishing and marketing platform, Partica. This unique and unrivalled platform is set to disrupt the mobile tech space and transform the way we consume print media.
In today’s digitalised world, the production and distribution of print media has become expensive and difficult to maintain. In an increasingly competitive market, publishers are struggling to reach a wide audience and drive sales.
At the same time, more and more audiences are choosing to read articles and magazines on their smartphones. It is predicted that by 2020, 80% of mobile data traffic will stem from smart phones.
“Mobile offers a whole new range of options for the publication and distribution of media – but currently, flipbooks and PDFs are not user-friendly on smartphones,” said Richard Lindley, Realview CEO.
“That’s where Partica comes in. We have pioneered the first highly interactive mobile tech platform that converts and repurposes PDFs into rich and responsive HTML5 articles. Our mobile-friendly content opens up a new world of possibilities for publishers.”
This optimised mobile-first solution can be used anywhere, anytime and provides a seamless, easy-to-use reading experience. The platform transforms print content into rich digital content that’s optimised first for mobile, but is adaptive across all platforms and devices.
“In a challenging industry, Partica is an innovative, streamlined and hyper-targeted tool for publishers to future-proof, stay competitive and stand out in the market,” said Mr Lindley.
With a 17-year proven track record, Realview have long been ahead of the game in digital innovation and mobile tech. The company have taken the lead in the mobile marketing space with Partica – a platform set to catapult Realview into a new era of innovation and growth.
About Realview (www.realviewdigital.com): Founded in 1999, Realview is a mobile tech provider headquartered in Sydney, with global reach into North America, New Zealand and South-East Asia. With a 17-year proven track record of designing and delivering seamless and innovative digital platforms, Realview are the trusted partner for high-profile publications The New Yorker and National Geographic, as well as leading companies NewsCorp, Virgin, EY, Flight Centre and Sydney Film Festival, among many others. They are keeping ahead of the curve with their latest cutting-edge mobile tech platform, Partica.
With a strong and established reputation in Australia and beyond, Realview is the preferred mobile tech provider for high-profile publishers such as National Geographic and NewsCorp. Moving forward, the company have their sights set upon regional and global expansion into North America, New Zealand and South-East Asia. ~ENDs
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