Thomson Reuters, a world-leading provider of independent news, analysis and consulting services for global power, gas and carbon markets, has teamed up with Realview to help streamline a new publication that displays the bright future of Trading Carbon in global energy and environmental markets.
This is how the Realview Team made such information accessible on a larger scale:
- The brief from the client was to produce a digital version to expand the distribution of their printed publication of 500 subscribers and ultimately increase advertising revenue.
- The work carried out involved building an online digital edition to incorporate not only the content but all aspects of the client’s brand, look and feel within the publication.
- The client’s current printed subscription totaled 500 subscribers with an annual print and distribution budget of approximately £35,000.
- The client requirement was for a company with the capability to distribute a digital edition of their magazine across multiple digital platforms including PC, MAC, iPad and Android tablets.
- The work undertaken was to build a personalised digital viewer, registration page, help and information page that could be incorporated within the clients website as well distributed through email purpose built to capture specific data and sector information from the reader.
- Taking the clients native print files Realview converted them into an interactive hyperlinked publication, also providing them with a monitored email distribution solution again incorporating the client’s brand, look and feel.
- The result for the client proved to be a huge success with an up-take of over 3,000 subscribers within the first two months. The cost saving to the client was significant with an annual digital spend of only £5,500 to achieve these results. The readership grew to over 80 countries world-wide. The time spent reading the publication averaged 40 minutes with over 350,000 pages being viewed.
“We selected the Realview capability to expand the distribution of our printed publication of 500 subscribers, in order to increase readership and ultimately advertising revenue. This proved to be a huge success with an up-take of over 3,000 subscribers within the first two months.
The tool offered the reader a dynamic online magazine experience while allowing us to then quickly and effectively produce and distribute the publication as well as capture vital statistical analysis.”
Matthew Ashley, Global Head of Marketing, Commodities – Thomson Reuters
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