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Digital Flipbook 101 For Dummies: The 5 Ws You’ve Been Wanting To Ask

The rise of new technologies has increased readers’ standards in consuming content. And for almost all businesses, embracing digital publishing for communications is no longer a strategic business option, it is now a necessity.

Rich media, interactivity, social media and hyperconnectivity have become a regular part of the online experience. Customers and advertisers do like the “wow” factor that these features add to reading experience. And, a digital flipbook has these capabilities over a static PDF that I cannot begin to list them. But in brief, it is a unique and fantastic way to present content while satisfying the expectations of today’s audience.

So if you’re wondering if flipbooks are for you, here are Simon Jones’s five W’s to give you an overview and help you think of ways to leverage it for your own business!

What is an online flipbook?

A virtual flipbook is a collection of digital pages designed to mimic an actual book. It provides a new spin on displaying graphics and text. Readers can turn the pages of the book by swiping the screen or clicking and dragging with a mouse. Similar to an e-reader, online flipbooks have features that allow zooming, printing and viewing specific pages. These intuitive, simple controls allow users to easily and quickly find information.

Digital flipbooks are meant to replace older PDF documents because they offer a more effective way to read online content. PDF files often are formatted incorrectly, which can create visual chaos in the document. Readers can also only view one PDF page at a time by scrolling through each section. This presents a disjointed appearance, and it doesn’t provide a cohesive flow from page to page.

Who should use these flipbooks?

Anyone can and should use online flipbooks because they are fully customizable to fit specific needs. Whether you’re a writer, comic book designer, motivational speaker, sales representative or blogger, you can benefit from this technology. Use an interactive flipbook to boost sales, educate about an important cause, give presentations or promote your services. You can even incorporate one into your social media pages and provide engaging entertainment for your followers.

If you have PDF files that are heavy with images or graphics, an online flipbook is for you. Sometimes PDF documents look distorted on different operating systems and devices. Virtual flipbooks keep all the pictures and textual elements intact. Your readers can also zoom in on the smallest details in your flipbook. This is important if you have documents that contain complex or elaborate images.

What are the advantages?

One of the biggest benefits to using this technology is the user-friendly familiarity. Fans of printed books and magazines will appreciate the comfort of turning the pages, and digital-media advocates will find the high-tech, interactive design appealing. You can even add a table of contents, which is particularly helpful if you have a large document or if the information is presented in the style of a coffee-table book.

Online flipbooks deliver any image or text in a more captivating and engaging way than regular printed materials. Technologies allow for more vibrant, eye-catching and colorful graphics that keep readers focused and interested. You can make your flipbook as intricate as you want without worrying about paying for printing costs, wasting materials or negatively affecting the environment. You also won’t need to waste resources shipping your documents.

These flipbooks are readable on any platform, due to the support of Flash and HTML5. So even reading it on a mobile device, like a smartphone or tablet, is no problem at all.

What are the benefits for businesses?

Digital flipbooks offer many advertising and marketing opportunities. You can integrate clickable links that lead to whatever extra content you prefer. With embedded links, you can promote your company or products, offer deals or provide additional information regarding a specific aspect of your business. You can also sell ad space to other companies. Your links will fit naturally into the flipbook’s interactive design, so they won’t seem too aggressive.

Another moneymaking advantage is that these flipbooks are highly shareable. You can create one comprehensive piece of content and easily disperse it to an endless audience. Post it on a website, in email or on social media pages, and watch the downloads add up. Sending your link to clients will also give you a professional edge. You’ll come off as creative, tech-savvy and resourceful. Your clients will appreciate your efforts to provide a more visually pleasing, compelling document.Why are flipbooks the future of digital publishing?

Why are flipbooks the future of digital publishing?

Online flipbooks have a solid position in digital publishing because they can be used for virtually any type of content. You can transform any documents and fill your flipbook with whatever subjects you want. From company manuals and brochures to comic strips and recipe books, you have limitless flexibility with this type of publishing. Flipbooks are also extremely mobile-friendly and can be viewed on all devices, including smartphones.

With so many cutting-edge features, digital flipbooks capture the reader’s interest in a subtle but potent way. Your audience will be able to access your flipbook through any device, and you can apply any size or style of publication to your book. By replacing your old PDF files with this superior alternative, you can provide valuable information in a modern setting while still retaining the familiar comforts of physically printed media. This will give your readers the best of both worlds.

Read full and original article on Tech Fruit.

Flipbooks are great for digital magazines, catalogs, brochures, corporate publishing, workbooks or advertising fliers, giving readers an enhanced online content experience. This shake-up has already reached publishers’ and businesses’ doors. And it’s high time for you to learn more about the new opportunities brought in by the proliferation of mobile and tablet devices. You don’t have to crawl your way alone, Realview can help!