Everyone seems to be echoing the same phrase as of late when talking about how to market your business online: content is the new currency. But with so much content out there, trying to figure out what to create to make your business stand out from the crowd can seem like you’re walking into a minefield.
The good news is that there are a few key factors to keep in mind when creating your content that will not only increase your online visibility but also get people excited to share it online!
1. Start With Your Own Story
You’ve heard it before: facts tell, stories sell. Well, the truth of the matter is that it’s a hard-proven fact that this is not only accurate but true 99.9% of the time. Knowing that, there is nothing that will help you create a more solid online foundation than telling your own story. Your clients want to know as much about how your business came into fruition as possible.
Why? Two reasons: people buy based on their emotional connection to a brand, and people can spot a sales pitch versus the truth from a mile away. That is why the more you share with them from a truthful, transparent way the more trust and loyalty you will establish with them immediately. Use your Cornerstone Content to tell your story and build a powerful online foundation for your brand.
2. Identify Your IDEAL Client
You may know who your clients are, but do you know who your most IDEAL client is? This is the client who buys your product over and over, who respects your mission and who you love to serve and do business with. Identify this person as specifically as possible: male or female, age, income, style and personal preferences. The more detailed you get with this profile, the more you can establish how to write your content.
This profile is the one you want to speak to when you write your story. Use the kind of language, tone and overall sensibility that this client can relate to and appreciate. Doing this will not exclude any of your other clients you already know and love, but instead will create a tone that your most ideal client will understand and keep coming back for, not to mention sharing with their friends!
3. Tell Your Guests Exactly How To Share Your Content
Now that you have created content that speaks to your most ideal client on an emotional level and placed it within your Cornerstone Content page, the most important step to take is to tell your visitors exactly how and where to share it!
With so much content online, people become distracted, even when reading something that speaks to them. They don’t have time to figure out where the share button is, or how to share something that is not completely apparent. If you tell them exactly how you wish for them to share your content, and make it as easy as possible for them, they will share it gladly. Give them a link to your digital brochure, place your share buttons within your content and below or offer a special giveaway if they share on their Facebook profiles.
These simple steps will help your content stand out from the crowd and give your visitors a reason to share it online.
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