Monday 6th March, Sydney, Australia. Leading mobile tech provider, Realview, today announced a partnership with Indian publishing company, PRESSIdeas Publishing which will expand the company’s award-winning Partica® technology into India’s market of more than 300,000 print and publishing businesses.
Realview, a top 100 global digital influencer in the mobile marketing space, have been receiving accolades for Partica® – a highly interactive, streamlined mobile tech platform, that creates fast, interactive mobile web apps by transforming print content into rich, reflowable articles that are optimised first for mobile, but are adaptive across all platforms and devices.
Richard Lindley, CEO of Realview said, “This is a momentous move for us and our partners, especially as content consumption trends in India continue to boom”.
For the publishing industry, Partica® is set to transform the sector in a positive way. Through the use of polls, surveys, calls to action and real-time feedback for customers, the in-built capabilities enhance two-way communication between printers and customers – closing the gap between the content consumer and brand owner.
“To keep up with a rapidly changing industry, India’s publishing community has the unique opportunity with Partica® to get ahead of the market and attract new commercial opportunities with an innovative and intelligent mobile tech solution offering.”
Jacob George, Marketing Director of India’s PRESSIdeas Publishing said, “The market in India is significant, but to stay relevant – printers needs to start thinking about how to reinvent themselves in a sector that is being disrupted. We are excited to bring Partica® to the industry to enable businesses to embrace change and transform the way they operate.”
India’s printing eco-system employs more than 1 million people and is expected to grow exponentially by 2020. The country’s population are also the world’s second largest users of smart phone technology, with 220 million active users. This make for a natural fit for Realview’s first global market expansion. ~ENDs
About Realview (www.realviewdigital.com): Founded in 1999, Realview is a mobile tech provider headquartered in Sydney, with global reach into North America, New Zealand and South-East Asia. With a 17-year proven track record of designing and delivering seamless and innovative digital platforms, Realview are the trusted partner for high-profile publications The New Yorker and National Geographic, as well as leading companies NewsCorp, Virgin, EY, Flight Centre and Sydney Film Festival, among many others. They are keeping ahead of the curve with their latest cutting-edge mobile tech platform, Partica.